It has become a tradition that at the end of the year, the Industry and Trade sector coordinates with relevant enterprises, units and agencies to organize product promotion programs. "National Concentrated Promotion Program 2024 - Vietnam Grand Sale 2024" (abbreviated as National Concentrated Promotion Program 2024) is not only an occasion to thank customers but also an opportunity to promote and consume products for many manufacturing enterprises and famous brands. Thereby, contributing to promoting consumption and developing domestic production.
Tens of thousands of products are on sale It's only 9am but The City Luc Ngan Supermarket, Chu town (Luc Ngan) has quite a lot of customers coming to shop for goods. On the shelves in the Supermarket, there are promotional boards with discounts ranging from tens of thousands of VND to hundreds of thousands of VND/product (equivalent to 10-20% of the selling price of each product). Ms. Pham Thi Huong, Trung Nghia residential group, Chu town, said that through the town's public address system and advertising information of The City Luc Ngan Supermarket, she knew that the Supermarket was implementing the 2024 National Concentrated Promotion Program. Therefore, she took the opportunity to go shopping, saving money and choosing many satisfactory products that she wouldn't dare to buy normally. During this year-end promotion, not only Ms. Huong and housewives but also many men took the opportunity to go shopping.
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Ms. Pham Thi Huong (middle), Trung Nghia residential group, Chu town (Luc Ngan) was guided by staff of The City Luc Ngan Supermarket to choose products.
Mr. Dao Xuan Son, Ha Vi 2 residential group, Tho Xuong ward (Bac Giang city) said: "In recent years, knowing that at the end of the year, stores and supermarkets in Bac Giang city organize promotions, I often wait for this time to choose to buy clothes and sports equipment for use next year. Because there are many genuine products but the price is reduced by up to 40% compared to normal days". The survey shows that, in response to the 2024 National Concentrated Promotion Program, large supermarkets such as: The City Luc Ngan, The City Luc Nam, GO! Bac Giang, Coop.mart Bac Giang, Dien May Van Chien system, Dien May Xanh, TokyoLife and hundreds of convenience stores, shops and famous fashion and electronics brands in the province all organize promotions and discounts on goods. According to Mr. Tran Van Duong, Manager of GO! Commercial Center, Bac Giang, the Center currently has 12 domestic and foreign enterprises with booths displaying, selling products, and screening movies such as: Jollibee, Pijiu, Dookki, Vijatech, Lotte, GO! Bac Giang Supermarket and 60 individual business households with tens of thousands of items, from food, household appliances, fashion products to electronics, massage chairs. In addition to implementing the 2024 National Concentrated Promotion Program, enterprises and business households also implement monthly promotions. In particular, GO! Bac Giang Supermarket implements hourly seafood product promotions. Customers who buy seafood from the Supermarket before 10:00 a.m. every day will receive a 10% discount on the product price. Thanks to that, the number of customers coming to shop is very large, the amount of goods sold is higher than usual.
| In the first 11 months of this year, the Department of Industry and Trade received more than 30,800 promotional notification dossiers and more than 3,400 dossiers amending and supplementing promotional notification dossiers. Promotional goods are mainly grocery items, electrical and electronic appliances, and daily household appliances. |
Ms. Duong Thi Thanh, Store Manager of Ho Chi Minh City Book Distribution Joint Stock Company (Fahasa Company) - in charge of Bac Giang branch informed that the branch currently has more than 10 thousand books and thousands of children's toys and stationery products. Most of the store's products are on promotion this time. Every year, Fahasa Company organizes 3 major promotions in the summer, year-end and Lunar New Year. The national year-end promotion program organized by Fahasa Company is the largest. This year, the branch was allocated a customer appreciation gift worth 95 million VND by Fahasa Company. In addition, the promotional goods are supported by product suppliers. It is known that along with the 2024 National Concentrated Promotion Program, in the first 11 months of this year, the Department of Industry and Trade received more than 30.8 thousand promotional notification files. Promotional goods are mainly groceries, electrical appliances, electronics, daily household appliances... Promotional forms are organized in a variety of ways such as: Free sample trial; gift giving; product discounts; gift vouchers, contest vouchers, lucky draw vouchers; buy goods and get goods... to stimulate consumption and promote brands...
Stimulate consumer market Implementing the direction of the Ministry of Industry and Trade, 2024 is the 4th consecutive year that the National Concentrated Promotion Program has been organized by the province. The program is implemented simultaneously across the province, taking place from December 2 to December 31, 2024. In order to spread the program, the Department of Industry and Trade has coordinated with associations, industries, enterprises, and related organizations to carry out launching activities. At the same time, guide and support businesses to implement promotional programs combining traditional trade and e-commerce, helping to create a spillover effect and attract the participation of manufacturing and trading businesses in all fields. Accordingly, all businesses have the right to respond to and participate in the program by proactively implementing many promotional activities with diverse and attractive content, targeting customers and consumers; proactively deciding to apply the maximum promotional limit (up to 100%).
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People come to buy promotional goods at GO! Bac Giang Supermarket.
According to the Department of Industry and Trade, the 2024 National Concentrated Promotion Program is implemented to stimulate the consumer market, show gratitude to customers, promote products and boost production and business activities; raise awareness of consumers in the province about the province's promotional goods and services through the media. In order for the 2024 National Concentrated Promotion Program to take place effectively, Mr. Pham Cong Toan, Deputy Director of the Department of Industry and Trade, said that the Department has a document requesting the Department of Information and Communications, the Provincial Market Management Department, People's Committees of districts, towns, cities, and the provincial press agencies to coordinate in promoting the program to create a strong response from the business community and people. At the same time, strengthen inspection and handling of acts of trading in smuggled goods, manufacturing and trading in counterfeit goods, banned goods, goods of unknown origin, and acts of commercial fraud according to the provisions of law... The Department of Industry and Trade also requested the Provincial Business Association and its member enterprises and cooperatives in the area to proactively participate in this program. The organization of promotional activities must ensure compliance with the provisions of law and protect the legitimate rights of consumers.
Source: https://baobacgiang.vn/chuong-trinh-khuyen-mai-tap-trung-quoc-gia-2024-co-hoi-tri-an-quang-ba-va-tieu-thu-san-pham-090723-postid409263.bbg
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