'Price Lock' for thousands of items and 1,000 VND Tet gift baskets, helping low-income people have a prosperous and fulfilling Tet
Báo Gia đình và Xã hội•31/12/2024
As the Lunar New Year approaches, retailers continue to launch many promotional programs to stimulate consumption. Among them, more than 10,000 consumer products are "locked in price" and Tet gift baskets are priced at 1,000 VND to support disadvantaged consumers.
At the end of the year, cosmetic products such as perfume, cosmetics, makeup remover, skin cream, laundry detergent, fabric softener, etc. are all "racing" to reduce prices, with an average reduction of 10-45%, with gifts included.
On December 18, the reporter of the Family and Society page (Health and Life Newspaper) noted that, in addition to maintaining promotional programs such as discounts for each product line or buy 1 get 1 free, or giving additional incentives for the next purchase..., many retailers continue to offer more incentive and promotional programs to both stimulate consumption and support people in difficult circumstances and with low incomes. These incentives aim to make it possible for everyone to buy Tet goods, including workers in industrial parks, to have a full and prosperous Tet without worrying about prices.
With less than 6 weeks left for Lunar New Year, retailers continue to launch more promotional programs to stimulate consumption. Among them, more than 10,000 consumer products are "locked in price" and Tet gift baskets are priced at 1,000 VND to support consumers in difficulty. Photo: Bao Loan
Specifically, in a quick exchange with reporters, Ms. Nguyen Thi Bich Van - representative of Central Retail Vietnam (the unit managing GO!, Big C, Tops Market supermarkets) said that 6 weeks before Tet, the unit will apply the "price lock" program, not increasing the selling price during Tet for more than 10,000 fast-moving consumer goods products such as: Cakes, candies, jams, sugar, cooking oil... Ms. Van said that the "price lock" program does not apply to vegetables, fruits, fresh foods, frozen foods, beer, wine, milk and dairy products. In addition to "price lock" to ensure supply and aim to save money for consumers, for some fast-moving consumer goods, there will be additional programs of buy 1 get 1 free, buy 2 get 1 free, buy and get a gift. Even the discount level is up to 80%... so that people can rest assured when shopping for Tet. "In addition to supplying about 10% more goods to serve the Tet holiday demand to serve people's Tet shopping needs, we may also launch additional shocking discount programs for each type of food. For example, shocking discounts on pork at the pork festival, pickles festival, ham and sausage festival...", Ms. Van said.
According to Ms. Nguyen Thi Kim Dung, the incentive programs are aimed at the goal that everyone can buy Tet goods, including workers in industrial parks, to have a full and prosperous Tet without worrying about prices. Photo: Bao Loan
Ms. Van added: "Purchasing power in recent days has been increasing day by day, especially on weekends. In particular, purchasing power has increased, focusing mainly on items that specialize in serving year-end needs such as: beer, wine, soft drinks, cold cuts, fruits, hampers, Christmas decorations... This shows the stability and growth of the Vietnamese economy". "On the other hand, the psychology of the majority of consumers tends to spend more heavily during the end of the year and Lunar New Year. In addition, the most attractive discount and promotion programs that we launch on this occasion are also effective, helping consumers shop comfortably without worrying about prices", Ms. Van said. At the same time, Ms. Nguyen Thi Kim Dung - Director of Co.op mart supermarket in Hanoi said: "The Co.op Food system has completed an order of 4,000 Tet gifts including essential products under the Co.op private label for workers and laborers in industrial parks and export processing zones in the area with prices from 1,000 VND/product, 99,000 VND Tet gift baskets with free delivery service nationwide". "Tet purchasing power is starting to increase slightly, orders are focused on Tet gift baskets with many price segments. To make it more convenient for shoppers, we put Tet gift baskets on online channels, customers can quickly find and order their favorite Tet gift baskets with just 1 click. In addition, we are implementing promotions that do not stop at gift baskets of candy, necessities like every year, this year, we also accept orders and deliver fruit baskets and fresh food", Ms. Dung said. At WinCommerce (the retail unit operating the WinMart/WinMart+/WiN system), LOTTE mart or Hapro Mart, promotional programs are also being widely deployed at counters, shelves and online sales channels to stimulate demand and support consumers.
At the end of the year, cosmetic products such as perfume, cosmetics, makeup remover, skin cream, laundry detergent, fabric softener, etc. are all "racing" to reduce prices, with an average reduction of 10-45%, with gifts included.
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