Promoting brand and stimulating consumption during Hanoi Promotion Month
VietnamPlus•30/12/2024
Hanoi Promotion Month is a special bridge to support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year.
Hanoi Promotion Month 2024 is expected to be a special bridge to help connect supply and demand, supporting businesses to promote their brands. (Photo: Duc Duy/Vietnam+)
Outstanding promotional activities within the framework of the Hanoi Promotion Month 2024 program will take place from December 19 to December 30, 2024. The event is organized by the Hanoi Center for Investment, Trade and Tourism Promotion (HPA) in coordination with relevant departments, agencies and sectors. Launched in 2009, Promotion Month is a large-scale promotional event held annually in November with the aim of stimulating consumption, promoting production and business activities and economic growth in Hanoi, enhancing trade promotion activities, boosting consumption of Vietnamese branded products and services, promoting production and business activities, supporting businesses in promoting products and services, connecting manufacturers with distribution channels, businesses with consumers through display, introduction and sale activities with attractive promotions of up to 100% through both traditional and e-commerce forms.
According to Decree No. 81, in cases of organizing concentrated promotional programs (30 days before the first day of the Lunar New Year), the maximum limit is 100%.
In 2024, the Hanoi Promotion Month Program will be implemented with many key activities to enhance trade promotion activities, apply technology towards the entire traditional and smart consumer markets, and connect businesses with consumers in the capital faster. Accordingly, the opening ceremony of the program took place at 7:30 p.m. on December 19 at Roman Square, An Binh City Urban Area, Bac Tu Liem District, Hanoi, officially activating more than 1,000 promotional points of sale, which are chains of stores in all economic sectors and 50 Golden Promotion Points, which are large supermarket systems and shopping centers in the city with discounts of up to more than 50%. Along with that, launching the event "Hanoi Shopping Festival"; The event "Hanoi Mega Sale" takes place simultaneously here with nearly 100 promotional booths with discounts of up to 50%, along with attractive exhibition and trade promotion spaces such as: experience and test drive of Vinfast electric cars, electronic technology space with Mediamart and many essential products related to consumer needs. Not only that, consumers participating in the event will also have the opportunity to receive many free incentives, along with hundreds of valuable gifts when participating in mini gameshow programs: Get the right price - win gifts immediately, Familiar melody, Guess the photo - win gifts... at the event taking place on December 21 and 22. Goods are deeply discounted during Promotion Month 2024. (Photo: Duc Duy/Vietnam+) Mr. Pham Hoang Hanh, Director of Mediamart My Dinh supermarket, said that the company has worked with suppliers since the beginning of the fourth quarter to prepare goods and good promotional programs for consumers with more than 30,000 products focusing on TVs, refrigerators, washing machines, air conditioners, household appliances, technology products... "During the Promotion Month, many products will be discounted from 15% to over 50%. In addition, Mediamart also launched many promotional sales channels on the tiktok and facebook platforms and combined with banks and payment wallets to launch many online incentive programs for customers who do not have the opportunity to experience shopping directly at the supermarket system," said Mr. Pham Hoang Hanh. In the consumer goods sector such as supermarkets BRGmart, Big C, Winmart, Saigon Co.opmart, or other service sectors such as: Doji gold and jewelry system, Sapo Bakery cake chain system... representatives of the units also said that at the end of the year, responding to the promotional program focusing on Hanoi city in 2024. In particular, the units all built plans early to prepare high-quality goods sources, clear origin along with preferential prices from 10% to over 50% for a variety of product types, thereby thanking customers and best serving the year-end consumption needs of the people of the capital. With careful preparation, Hanoi Promotion Month 2024 is expected to be a special bridge to help connect supply and demand, support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year. Thereby, contributing to promoting the economic development of the Capital and affirming the brand value of a special year-end promotion program that is always eagerly awaited by consumers in the Capital and tourists nationwide./.
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