Branded Residences project officially launched

Official launch of Branded Residences project – Noble Crystal Tay Ho and 5 high-end projects under the Noble brand

Through the impressive launch event of the Noble real estate brand on August 4, 2024, the Hanoi real estate market will be relieved of its thirst for high-quality supply with the appearance of the branded project (Branded Residences) Noble Crystal Tay Ho and a series of projects with the same Noble brand.

The world's first branded apartment project managed by WorldHotels

Focusing on the branded real estate segment (Branded Residences), Noble made a strong impression on guests when introducing the first 6 collections in its project portfolio: Noble Crystal Tay Ho, Noble Palace Tay Ho, Noble Crystal Long Bien, Noble Palace Long Bien, Noble Palace Tay Thang Long and Noble Empire.

These are all high-end real estate projects, located in prime locations in the West Lake area or Long Bien, Dan Phuong; closely connected to the capital's main traffic routes such as Noi Bai - Nhat Tan axis, Ho Tay - Ba Vi axis and Thang Long, Tay Thang Long avenues..., with many outstanding values in design, utilities - services, with the goal of providing the most superior housing solution, satisfying the needs of living - enjoying - experiencing privacy with a resort style at home of the elite right in the heart of the city.

Notably, Noble Crystal Tay Ho, the world's first branded real estate project managed by WorldHotels - the most premium Luxury brand of BWH Hotels, one of the 10 largest operating brand chains on the planet with more than 4,300 hotels in more than 100 countries.

Noble Crystal Tay Ho – The world's first branded real estate project managed by WorldHotels (BWH Hotels).

Located in the strategic location of West Lake (Nam Thang Long Urban Area), Noble Crystal Tay Ho owns limited edition Sky Villas with a maximum area of up to 600 m2 full of floor-to-ceiling glass, along with the largest garden design and balcony swimming pool in the area.

At the same time, the Sky Villas are also enhanced by interior spaces from the world's leading luxury brands such as Gessi, Bosch, Frank, Duravit... and technologies applied for the first time to a housing project in Vietnam such as: Air conditioning system that filters and supplies fresh air, creates scents with "fragrance scripts" programmed according to the personal preferences of each homeowner; Invisible Cooktop technology and heated floors in the master bathroom; compressed sand swimming pool in the premises of each Sky Villa...

In addition, one of the most unique highlights of the project is the longest and highest infinity pool in West West Lake, the first commercial street in the sky in Hanoi, an artificial beach about 500 m long and a complex of more than 50 entertainment - shopping - resort facilities throughout from the ground to the rooftop, creating a rare "resort city" in Vietnam.

Celebrating the uniqueness of art and emotion

According to Mr. Jun Sungbae, Vice Chairman of the Board of Directors of Noble, the brand wishes to bring to the market architectural masterpieces with their own mark, where each house and each space tells a story about the class, style and aesthetic taste of the owner. In other words, Noble is a convergence of the most premium collection of branded real estate for the domestic and international elite.

“We understand that Noble customers are not only looking for a place to live, but also a space to assert themselves and enjoy a high-class life. Therefore, Noble not only provides products but also comprehensive solutions, where every architectural detail and every utility reflects the lifestyle and class of the owner,” Mr. Jun Sungbae affirmed at the event.

This view was also emphasized by another representative of Noble, Deputy General Director Phan My An.

“Home is not just a place to live, but also a family to love, a place to enjoy life every day. And Noble will give you both – happiness”, Ms. Phan My An, Deputy General Director of Noble shared at the event.

Mr. Cyrill Czerwonka, General Director of Business Development of BWH Hotels Asia Pacific (the management unit of the Noble Crystal Tay Ho project) highly appreciated the potential of branded real estate in the Vietnamese market and projects invested in by the Noble brand.

Noble's philosophies and perspectives on developing high-end real estate are expressed at Noble projects, through emotional and "eye-catching" art performances thanks to cutting-edge stage performance technology and a symphony orchestra with a record-breaking panoramic LED system (48 m long).

Embracing the new growth cycle

According to experts, Noble's launch strategy at this time (Land Law, Housing Law, and Real Estate Business Law amended to take effect from August 1, 2024) with a diverse product fund in both low-rise and high-rise types, in which many projects are being implemented at an urgent pace, will greatly contribute to solving the thirst for high-quality supply in the Hanoi market, when the new Laws will be accompanied by stricter regulations, bringing many positive changes, making real estate investment and development activities in Vietnam more transparent.

In particular, with the policy of expanding access and allowing overseas Vietnamese to own houses in Vietnam, the real estate market will have a large source of demand from overseas Vietnamese and foreigners coming to live, study and work, helping to promote investment, tourism as well as healthy growth in demand for high-quality real estate.

In this context, the launch of Noble is expected to contribute significantly to breathing new life into the luxury real estate segment, with the expectation of pioneering the opportunity to "export" Vietnamese real estate to the world, attracting remittances and foreign currency to Vietnam.

Some impressive images at the Noble Brand Launch event and Branded Residence project – Noble Crystal Tay Ho on the evening of August 4, 2024.

Noble Crystal Tay Ho project comes alive with eye-catching performances on the 48m long Led panorama stage, bringing the audience sublime emotions.

A “Remembering Autumn in Hanoi”, brings an elegant Noble Crystal Long Bien, extending the dream of “Street returning to street” through the powerful voice of Diva Hong Nhung.

The exquisite architecture of Noble Palace Long Bien in singer Bang Kieu's performance, inspired by the masterpiece "Starry Night" by famous painter Van Gogh.

Through the song “La vie en Rose” performed emotionally by singer Hong Nhung and pianist Luu Quang Minh, the images of the Noble Palace Tay Ho project appear like a “rose” with a proud, majestic beauty, interwoven with images of stunning architecture.

Noble Palace Tay Thang Long project is recreated through vibrant Flamenco dance, imbued with Barcelona's mark - one of the typical subdivisions of the project.