ANTD.VN - In the context of unpredictable fluctuations in the world economic and political situation, complicated developments of natural disasters and floods, Vietnam's socio-economic situation in the first 3 quarters of 2024 continued to achieve many positive results.
Statistical indicators show that Vietnam's macro economy is stable, inflation is controlled in accordance with the actual situation. In the third quarter of 2024, the consumer price index increased by 7.02% over the same period last year, contributing 59.78% to the overall growth rate of the economy; asset accumulation increased by 7.08%, contributing 39.03%; exports of goods and services increased by 15.68%; imports of goods and services increased by 15.84%.
Accordingly, the gross domestic product (GDP) in the third quarter of 2024 increased by 7.40% over the same period last year. However, the Ministry of Planning and Investment assessed that the economy still faces many difficulties; domestic demand is low; many projects are stalled and stuck, causing economic resources to stagnate.
In the context of economic challenges in 2024, leading consumer and retail businesses such as Masan Group have implemented a series of practical strategies to share difficulties and bring practical benefits to consumers.
As the modern retail system with the largest network in Vietnam in terms of scale with nearly 4,000 points of sale in 62 provinces/cities across the country, the WinMart supermarket chain and WinMart+/WiN stores under Masan Group have developed diverse retail models to serve consumers from urban to rural areas, while providing a wide range of goods at stable prices.
Specifically, this retailer serves more than 20,000 items, from fresh food, dried goods, to personal and family care, helping to meet the maximum daily consumption needs of people. Accompanying Vietnam's manufacturing industry, the proportion of domestically-made goods in this retail system reaches over 90%. With effective initiatives and strategies for the benefit of consumers, WinMart has contributed to maintaining the market share of domestic enterprises in the competitive retail market.
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| Customers shop for products at good prices at WinMart supermarket |
Regularly shopping at WinMart supermarket, Ms. Minh Ngoc (Cau Giay, Hanoi) said: "The prices of goods are clearly listed, the quality is guaranteed, the shopping space is clean and airy, the staff is enthusiastic, the variety of products makes it convenient to choose... Those are the reasons I choose to shop at the supermarket, instead of grocery stores or going to the market as I used to do."
Not only improving the shopping experience, in 2024, WinMart has promoted a good price strategy to accompany consumers. Specifically, this retailer has strengthened cooperation with suppliers to bring quality, fresh products and goods at good prices to millions of customers, regularly organizing periodic promotions, implementing the WiN Membership program to save 20% when buying WinEco clean vegetables and MEATDeli clean meat. To date, the WiN Membership program has attracted more than 10 million customers to participate and is expected to continue to increase over time. In addition, the Supra supply chain built by Masan also helps the WinMart/WinMart+/WiN chain increase supply efficiency, shorten transportation time, and reduce 11% - 13% of logistics costs.
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| Consumers choose to buy cooled meat at the supermarket |
In the consumer goods segment, with more than 28 years of operation, Masan Consumer - a member company of Masan Group, has penetrated almost every corner of the Vietnamese market, serving 98% of Vietnamese households. Masan Consumer has a close relationship with more than 340,000 traditional retailers, 6,000 modern trade points of sale and owns 5 strong brands with revenue of over 100 million USD/year. At the end of Q3 and the first 9 months of 2024, Masan Consumer recorded double-digit growth in both revenue and profit. In particular, profit after tax in Q3 and the first 9 months of 2024 increased by 14.5%, reaching VND 2,072 billion and increased by 13.8%, reaching VND 5,474 billion, respectively.
To meet the ever-changing consumer needs, Masan Consumer has continuously improved its Research and Development (R&D) capacity to introduce the highest quality products to consumers. The speed of launching innovative products is also a distinct advantage of Masan Consumer compared to other companies. For multinational companies, the speed of launching new products to the market takes an average of 24 months. For Masan Consumer, there are products that take only 2 months from planning to reaching consumers. "Our products come from enthusiasm and intelligence, to introduce the best quality products to the market as quickly as possible," said a representative of Masan Consumer.
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| Vietnamese goods account for over 90% at WinMart |
Accompanying the development of society, in November 2024, within the framework of the community project chain 'One million meals with meat', at Tan Tien Primary School, Ban Pe, Lang Son, CHIN-SU - a "Love Brand" of Masan Consumer cooperated with the Fund for Poor Students in the Highlands and professional chefs to bring "giant pans of rice with meat".
CHIN-SU's "One Million Meals with Meat" project aims to provide nutritional support for children in disadvantaged areas, not only providing warm and loving meals to help them go to school more regularly, but also aiming at comprehensively developing their physical strength, stature, and intelligence on their journey to find the future.
In October 2024, Masan Group was honored in the Top 10 Strong Brands - Excellent Business Group 2024. Accordingly, Masan is considered an enterprise with breakthrough and sustainable growth, contributing to the overall development of the national economy. In the third quarter of 2024, Masan Group's net revenue reached VND 21,487 billion, an increase of 6.6% compared to VND 20,155 billion in the third quarter of 2023. In particular, profit after tax allocated to minority shareholders reached VND 701 billion, an increase of 1,349.2% over the same period last year.
Source: https://www.anninhthudo.vn/chien-luoc-dong-hanh-cung-nguoi-tieu-dung-cua-masan-group-post597272.antd
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