(Dan Tri) - Masan expects consolidated net revenue to reach VND80,000 - 85,500 billion. Profit after tax before distribution to minority shareholders may reach VND6,500 billion. International markets are expected to grow by over 20%.
In the context of a volatile global economy, Vietnam is targeting GDP growth of 8% for 2025. This will lay the foundation for double-digit growth in the 2026-2030 period. To achieve this, three main drivers have been identified: investment, consumption and exports.
Previously, the implementation of solutions to promote domestic market development and stimulate consumption in the last months of 2024 also contributed to the growth of the trade and service sector. According to the General Statistics Office, in 2024, the total retail sales of goods and consumer service revenue reached nearly 6.4 million billion VND, an increase of 9% compared to 2023.
Vietnam's retail and consumer market expected to grow well
Entering 2025, the retail market for consumer goods and services is expected to continue to grow strongly, continuing the positive momentum from the end of 2024 with an expected growth rate of 12% or more. This rate shows a stable recovery of the economy and consumer market, and reflects consumer confidence in personal finances and the general economic environment.
In addition, the increase in basic salary from July 1, 2024 has had a positive impact on people's purchasing power. Imports of consumer goods in 2024 increased by 20.6% compared to 2023, reflecting a strong recovery in domestic demand.
As a result, the Vietnamese consumer and retail market has also witnessed strong growth, reflected in the positive business results of enterprises in this field. One of the leading corporations in the consumer and retail sector has recorded significant growth in revenue and profit. This shows consumer confidence in the products and services of domestic enterprises, and reflects positive consumption trends in the market.
Retail consumer businesses continue to grow
Masan Group continues to affirm its leading position in the consumer - retail market with impressive business results in 2024. According to the recent financial report, Masan's profit in the fourth quarter of 2024 increased nearly 14 times compared to the same period last year, reaching 691 billion VND. The profit for the whole year of 2024 reached nearly 200% of the base scenario plan. The main contribution comes from the consumer retail business segment including the "locomotives" Masan Consumer (MCH), WinCommerce (WCM) and Masan MEATLife (MML).
Customers shop at WinCommerce's supermarket system.
Thanks to its breakthrough strategy, WCM has achieved impressive results on a sustainable profit path, specifically WCM recorded revenue growth of 11.8% and 9.7% over the same period in Q4/2024 and 2024. Revenue reached VND 8,557 billion and VND 32,961 billion, respectively, across the entire network.
WCM recorded positive NPAT Pre-MI of VND209 billion in Q4/2024, marking the second consecutive quarter of positive profit. WCM alone has brought in positive NPAT for the whole year of 2024.
WCM currently operates nearly 4,000 points of sale serving all consumer segments, from urban to rural areas, combined with MCH's strength in consumer goods production and owning an internal logistics company, Supra. Masan's retail chain will accelerate the opening of new stores in 2025. In a positive scenario, WCM will open 1,000 new stores.
Chin-Su products are popular in the Japanese market.
For MCH, this unit recorded revenue in the fourth quarter of 2024 and 2024 of VND 8,942 billion and VND 30,897 billion, respectively, up 5.3% and 9.4% over the same period last year.
This positive result was driven by the premiumization strategy implemented in the convenience food (up 8.4% year-on-year) and seasonings (up 7.2% year-on-year), and the implementation of innovations in the beverage category (up 14.2% year-on-year). Revenue from international markets increased by 22.4% year-on-year.
Chilled meat is produced using European technology at the MEATDeli chilled meat processing factory complex.
Masan's branded meat segment, Masan MEATLife (MML), has consistently delivered positive numbers over the past year. Specifically, in Q4/2024, MML's revenue increased by 24% and 9.5% year-on-year, reaching VND2,204 billion and VND7,650 billion in Q4/2024 and the whole year of 2024. Profit after tax before distribution to minority shareholders (NPAT-Pre-MI) reached VND85 billion and VND25 billion in Q4/2024 and the whole year of 2024, respectively. This is the second consecutive quarter that MML's figure has been positive, helping its profit after tax to be positive for the whole year of 2024.
Profit Breakthrough in 2025 Thanks to Retail Consumption Power
The growth momentum of core businesses since the beginning of the year has given management confidence in Masan's transformation into a retail consumer platform.
"In 2024, we prioritize developing a business model that brings sustainable profits across the group. Accordingly, WinCommerce and Masan MEATLife have brought profits. Bringing the WIN Membership program to the traditional retail market (grocery stores) and modern retail market (supermarkets, convenience stores, mini supermarkets) will help each of our business segments achieve double-digit growth in 2025 and beyond," shared Dr. Nguyen Dang Quang, Chairman of Masan Group.
Chin-su chili sauce appeared in the vibrant culinary district of Dotonbori, Osaka.
This year, Masan expects consolidated net revenue to be between VND80,000 billion and VND85,500 billion, corresponding to LFL growth of 7% to 14% year-on-year. NPAT Pre-MI (profit after tax before distribution to minority shareholders) is expected to reach VND4,875 - 6,500 billion, up 14 - 52% compared to VND4,272 billion in 2024. Masan also aims to promote its "Go Global" strategy with a growth target of over 20% in international markets thanks to its seasoning, convenience food and instant coffee products.
2024 ended with positive results when Masan achieved double the planned profit. According to Masan's representative, this growth momentum not only strengthens confidence in the group's strategy of transforming the consumer - retail platform but also contributes to the growth of the domestic consumer retail industry, creating a premise to help Vietnam achieve its key economic goals in 2025.
Source: https://dantri.com.vn/kinh-doanh/masan-dat-muc-tieu-loi-nhuan-tang-truong-den-52-trong-nam-2025-20250212164745056.htm
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