Disclosing salary not only causes difficulties in working with brands but can also create conflicts between artists.
A reputable showman revealed to VietNamNet that a beauty queen's salary is not simply based on her name or title but depends on many factors.
First, the brand plays an important role; large and long-standing brands often have different prices compared to newly launched brands. Second, the number of products and the scale of the campaign also affect the salary; a brand with many products to promote or a long-term campaign will pay higher salaries than small campaigns. And they are willing to pay from 300 million - 500 million or even 1 billion for a beauty queen to spread the brand.
In addition, the popularity on social networks and the number of followers of the beauty with the title are also important factors, because they greatly affect the salary. Finally, the form of cooperation also determines the salary; if the beauty queen and runner-up only appear at the event, the salary will be different from if they also perform promotional activities such as posting on social networks, participating in interviews or appearing in advertisements.
The fee for attending an event also changes flexibly based on the nature of the event. Ms. L - a former journalist who is currently managing a number of beauty queens and beauties in Hanoi in the fashion sector said that if they only appear for a short time without having to speak or promote, the fee for NH or runner-up TA, HM can fluctuate from 30 - 70 million/show. In case they fully participate in the event's activities, have to be present for many hours or support the advertising campaign after the event, the fee will be higher from 70 - 200 million/show.
When asked about the difference between the salaries of newly crowned beauty queens and established beauty queens, a famous show producer in Ho Chi Minh City explained that it is very difficult to give a specific price for a newly crowned beauty queen. This depends on the public reaction, the level of prominence of the beauty queen in the early period after being crowned, and the industry she wants to cooperate with.
However, sometimes newly crowned beauty queens may have to participate for free in community events or charity events. Their salary will gradually increase as they gain more experience, build a stronger image in the public eye and receive attention from big brands.
According to VietNamNet's private source, the management company of a new beauty queen recently attracted attention when offering a price of up to 500 million VND/event, surpassing even the hottest faces currently in A-list positions in the market. Most of them are chosen mainly because of their gentle and pleasant working attitude and reasonable price compared to the market. Miss T is sought after by many brands thanks to winning a grand prize in an international competition and good coverage on social networks.
Information about remuneration whenever beauty queens, runners-up and beauties are mentioned by the media, they always avoid because of sensitive issues and unnecessary misunderstandings. Revealing the salary not only causes difficulties in the process of working with brands but can also create conflicts between artists. Therefore, professional units often exchange via email and discuss discreetly to reach a final consensus.
Supermodel Ha Vy - who organizes many fashion shows revealed to VietNamNet that a normal model in the North performs for a fee of 1-2 million VND/show. In the case of a beauty who has participated in a beauty contest, the fee can be higher, from 3-5 million VND/show. ''In general, the fee for modeling is sometimes extremely high. If friends invite each other to perform or teachers invite students, it is different from when partners directly invite models'' - Ha Vy said.
According to the supermodel, the salary negotiation is sometimes flexible. For example, she is preparing to organize the program "Steps of Heritage" fashion show on November 22 at the Music Garden at the Hanoi Opera House and invited Miss H'hen Nie to participate. ''H'hen Nie has a salary scale when performing in the North, I am a professional so when I contacted her and her manager, she was very easy-going, but as a model, I understand very well to pay appropriately, not because I know her and beg for a discount by any means'' - supermodel Ha Vy said.
Setting a salary in the beauty industry is a complex process that requires a deep understanding of the market, the brand, and the artist. Everything from the brand to the number of followers affects the value of the artist’s contract. Coming up with a reasonable salary is not a simple matter and requires careful consideration between the parties involved.
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Source: https://vietnamnet.vn/bat-mi-cat-se-khung-cua-nguoi-mau-va-hoa-hau-viet-2335153.html
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