Science has proven that the brain will have the opportunity to produce the "happy" hormone - dopamine when surfing social networks. After each time receiving dopamine, the brain craves the next, newer and more amount of dopamine.
In addition, the human brain's attention span is getting shorter and shorter. This creates opportunities for online platforms that broadcast short videos such as Tiktok, Reels, Shorts, etc. to develop strongly.
Short videos lasting from a few seconds to a few minutes provide quick and concise information, satisfying curiosity and stimulating viewers.
From cute animals to religion, from entertainment to learning, from finance - getting rich to love - affection,... can all be found on these short video platforms. In particular, the TikTok platform uses the For You Page algorithm to provide the right type of content that users want to see, are interested in, or do not want to see.
Engaging short videos are a quick way to learn and entertain, promoting the ability to absorb if selected selectively, anytime, anywhere. The need to watch short videos and access social networks in the GenZ community is extremely large, especially in the current 4.0 era. However, watching short videos with high frequency will often consume a lot of GenZ's mobile data.
" According to statistics on my phone, I use TikTok for 1 hour and 20 minutes a day, not as much as other apps like Instagram, Facebook or Messenger. Whenever I have free time, I take out my phone to watch videos for entertainment. However, with such frequency of use, it also 'eats' quite a bit of monthly data ," said Mr. Tung (20 years old - Hanoi).
As the demand for social networking increases, mobile internet becomes more and more necessary. From the desire to access the internet anytime, anywhere, users have higher requirements for smooth connection, high-speed transmission at reasonable cost. This is the fertile ground for telecommunications networks on the journey to win the hearts of customers in the context of fierce competition like today.
Explosion of telecommunications products dedicated to accessing social networks
Currently, some network operators on the market have launched telecommunication packages with unlimited data usage when accessing social networking sites, along with many other incentives for data and voice charges.
With the desire to meet the needs of diverse customers, focusing on the dynamic young customer segment, bringing modern technology experiences, "enhancing life", MobiFone launched the social network package, a package "designed" specifically for GenZ or customers with high demand for social network use.
From only 90,000 VND/month, customers who register for MobiFone's social network package will receive voice and data incentives of up to 1GB/day, free data to access Facebook and Youtube. With incentives from this package, users will always have enough high-speed data to use social networking applications without worrying about consuming a lot of mobile data or having to pay extra fees.
MobiFone launches packages specifically designed for social networking needs.
In addition, users can choose flexible package usage time (monthly, yearly) to optimize cost efficiency.
Dang Le Nguyen (19 years old - Hanoi) said: " Because my monthly social media usage needs are very high, an average of 3-4 hours/day, I decided to invest in registering for MobiFone's annual social media package, which costs only 4,000 VND/day but gives me free access to Facebook, Youtube and Tiktok, and an additional 1GB of data/day, which I can use for other needs on my phone ."
By launching packages focusing on the youth segment such as social networks, MobiFone has been "rejuvenating" the brand, aiming to develop digital products and services, optimizing utilities to bring diverse and interesting experiences to users.
Bao Anh
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