These days, people in Ho Chi Minh City are eager to experience Metro Line 1 (Ben Thanh - Suoi Tien). Few people know that the logo and brand identity items of HCMC Metro were redesigned and redesigned by a group of students, giving a familiar, modern, and memorable impression.
Nguyen Pham Truong An and Nguyen Thai Hoc are former students of graphic design at Hoa Sen University. Both are extremely proud and overwhelmed with emotion when the HCMC Metro brand identity designed by their team is being used for the entire system.
Master Tran Thi Nhat Tram and 2 excellent students of the Faculty of Design and Art, Hoa Sen University
Truong An recounted that 3 years ago (2021), An and Hoc were senior students, working together on a project to redesign the logo and redesign the brand identity of the Ho Chi Minh City Metro urban railway project. The project was part of both of their graduation projects, under the guidance of Master Tran Thi Nhat Tram, a lecturer in graphic design.
After listening to the student's ideas, realizing the good applicability and high feasibility of the project, as well as wanting to create value for the city's leading key project, Master Nhat Tram suggested the topic to the research group and together discussed implementation solutions.
Representatives of MAUR Urban Railway Management Board and HURC Urban Railway Company No. 1 directly listened to Truong An and Thai Hoc report on the project.
Within 3 months, after many research sessions, implementation, and discussions with MAUR Urban Railway Management Board and HURC Urban Railway Company No. 1 to get the most suitable version, from January 2021, the logo and brand identity of the research team were officially put into use.
Specifically, the HCMC Metro logo was redesigned based on the idea of the existing logo at that time, with the aim of maintaining the brand vision as well as the recognition of the logo that has been associated with HCMC Metro throughout the construction process.
The research team said: "The changes in the logo were created to increase simplicity, versatility and, most importantly, to help the logo better match the HCMC Metro brand characteristics: safe, modern, and the pride of all the people of Ho Chi Minh City and the people of the whole country."
In addition, other brand identity items such as stationery, uniforms, train route identities, information graphics... have been completely redesigned by the three teachers and students.
Nguyen Thai Hoc shared: "With a focus on passenger experience, the designs are made to be both friendly, easy to use, and consistent with HCMC Metro's brand positioning."
HCMC Metro's logo was redesigned by a group of students to look more impressive and modern.
The above topic was commented by the Graduation Defense Council of the 2020-2021 school year of Graphic Design, Faculty of Design and Arts, Hoa Sen University as a skillful application of fine arts and creative ideas into practice, bringing a fresh, modern and dynamic color to the brand. As a result, the project was evaluated with the highest score and An and Hoc became the valedictorians of this graduation session.
Master Tran Thi Nhat Tram expressed: "It is very touching, this is a great pride not only for me and the two students but also for the whole school, joining the excited atmosphere of the city's people on the occasion of the launch of metro line 1. We are very happy to have contributed a small part in building the city's traffic symbol. The fact that a product designed by students is applied to an important project like metro line 1 is a testament to the talent and integration ability of the students".
According to Master Tram, this also sends a strong message that students are not only "knowledgeable" but can also create real values and make positive contributions to the community.
Source: https://thanhnien.vn/ai-thiet-ke-bo-nhan-den-thuong-hieu-cua-metro-tphcm-185241221213815437.htm
Comment (0)