VnExpress Marathon has a strong impact, is loved by runners nationwide, and is in line with the strategy of developing community sports, according to Xtep leaders.
Xtep is the exclusive apparel sponsor for VnExpress Marathon Marvelous Nha Trang. This is the first time the Hong Kong sportswear brand has accompanied the race. Ms. Dao Thi Thu Huong - Deputy General Director of Xtep Vietnam market shared the reasons and orientation of the unit when accompanying VnExpress Marathon.
- How do you rate VnExpress Marathon ?
- This is the first time we have cooperated and sponsored costumes for VnExpress Marathon. This cooperation was not in the original plan. In fact, Nha Trang is a market that Xtep has invested in for a long time with many sales channels and is a key market because the demand for sports in coastal cities is very large. Like Nha Trang, other coastal cities such as Phu Quoc, Hai Phong, ... are also our focus. But before that, we still had no plans to accompany any sports tournaments in these tourist markets.
Ms. Dao Thi Thu Huong - Deputy General Director of Xtep Vietnam market. Photo: Hieu Luong
But after researching and experiencing the atmosphere of VnExpress Marathon, we consider this to be one of the best organized events today and has a strong impact on the running community. This is also a highly competitive tournament, with many top runners from both inside and outside the country. I feel that the tournament is truly a festival for runners nationwide.
- What does Xtep expect when accompanying VnExpress Marathon?
- VM Nha Trang is just the beginning. We want to accompany more tournaments in the system. VnExpress Marathon will be the bridge to bring Xtep's optimally designed competition outfits closer to runners nationwide. Right at VM Nha Trang, we brought many products to the booth, organized many activities, minigames, promotions, and discounts for athletes. In two days, Xtep's products reached many people.
Ms. Huong introduces shoe models at the Xtep booth. Photo: Hieu Luong
The scale of VnExpress Marathon is also getting bigger and bigger, reaching more than 100,000 runners nationwide. The level of professionalism is getting higher and higher. The tournament creates a playground with more and more demands from athletes. In the past, runners only ran for fun, but now they have stricter requirements for everything. Xtep hopes to work with the organizers to create the best things, so that runners can have good feelings and experiences before, during and after each race.
- What activities does Xtep have to promote the sports movement?
- Xtep aims to be a long-term companion with running races in Vietnam and the world. In addition, we also aim to develop a community sports model, similar to the current XRC club. This is the club that we invest in, maintain and develop to promote a positive lifestyle in the community. We understand that only by being attached and committed to the running community can Xtep understand what runners want. From there, we find ways to meet runners' needs through optimizing products and many activities.
Developing community sports also helps us create a playground for runners across the country to have better experiences. Through that, the spirit of mass sports training will increase, attracting more people to practice and take care of their health. Developing the sports community also lies in our improving products so that runners and practitioners can access modern items, more optimal technology, and constantly improve their performance.
Quoc Luong and XRC athletes. Photo: Hieu Luong
- What are Xtep's criteria for building sports clubs?
- XRC is a typical sports club developed by Xtep. Currently, the group has many athletes participating such as Quoc Luong, Minh Thien, Minh Chi. We want the club to be a beneficial training environment, gathering many young, energetic runners and can spread positive spirit to those around them. Quoc Luong or the two brothers Minh Thien, Minh Chi are the role models of athletes in the club. These are good, professional athletes, committed to training and strict with themselves. They inspire the other members a lot.
- Evaluate the domestic sportswear market?
- Sports and sports retail are growing. According to our research, this is the fastest growing industry. We believe that the potential of this market is huge.
Activities at Xtep booth. Photo: Hieu Luong
- How are Xtep products currently optimized for runners?
- To optimize for athletes, technology plays a very important role. We have many product lines specifically for marathons such as the 160X line. This product weighs only 160 grams. The most optimal model is the 160X 3.0 Pro, which we have improved in terms of bounce. The sole is made entirely of carbon panels to support during competition. The product also has technology to reduce impact on the joints of the feet.
The sole we designed only wears out after more than 500km of running. In addition, Xtep also added layers to stabilize the foot. The top layer is a thin, highly breathable mesh. We rate this as the best shoe of the brand today and is also used by XRC athletes in competition.
Hoai Phuong
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