University of Economics pioneers in training smart tourism management in the digital age

In 2025, UEB will enroll 4 majors in Business Administration, including Hotel and Travel Business Administration. (Photo: UEB)

Leading the trend, changing the times

Digital transformation is a trend, a major shift of the times, having a profound impact on all aspects of life, economy and society.

The confluence of key digital technologies such as AI, big data, internet of things, cloud computing, and automation has become the foundation for economic and social development. In particular, the "tsunami" of AI is knocking on the door, penetrating widely, and profoundly reshaping industrial and service sectors, leaving no organization or industry to stand outside.

Vietnam's tourism and travel industry is no exception, AI and digital technology are creating both challenges and opportunities for strong transformation, opening a new era for the industry.

The success or failure of the industry depends not only on the speed of technology adaptation but also on the ability to prepare a source of smart tourism management talent that can lead, exploit and optimize the potential of digital transformation, keep up with the times, and bring the Vietnamese tourism industry to the world.

As a member of Vietnam National University, Hanoi (VNU-HN), the leading university in Vietnam, the University of Economics (UEB) is a pioneer in training tourism and travel management talents in a smart and modern way, not only providing a solid knowledge foundation in tourism management but also integrating the most advanced technologies, helping students be ready to enter the digital age with outstanding competitive advantages.

The training program at UEB, VNU HN is designed to be modern, practical and integrated, updated with the latest trends of the industry in the digital age, not stopping at equipping traditional knowledge and skills but pioneering in training smart management in tourism and travel.

Students are not only equipped with a solid foundation of knowledge in hotel and travel management and business, but also have access to and familiarity with advanced management technologies, helping them quickly adapt to the digital transformation trend.

Specifically, UEB focuses on the following aspects: Smart hotel management, applying digital management systems, Internet of Things and big data to optimize operations; AI in tourism, personalizing customer experience, automatic booking, chatbot supporting tourists; virtual reality (VR) & augmented reality (AR) applications, providing digitalized travel experiences, visiting destinations before booking services.

In addition, UEB students are also trained in big data analysis & digital marketing strategies, capturing tourism trends, optimizing marketing campaigns; starting smart tourism, developing innovative thinking and operating sustainable tourism models in the digital age.

VNU HN ranked 325th in the world in 2025 in the QS Ranking 2025. (Photo: UEB)

International standard academic environment

UEB is proud to have made an important contribution to making VNU Hanoi the best university in Vietnam and reaching the world. UEB contributed 3 out of 12 fields with breakthrough progress of VNU Hanoi.

According to the QS 2025 rankings, VNU HN is ranked 325th in the world, affirming its world-class training quality and global reputation. Not only is it ranked high in the world's prestigious university rankings, in 2024, UEB is honored to receive the Third Class Labor Medal.

Come to UEB to experience an international academic environment, opening the door to global intellectual connections. UEB is affiliated with many prestigious universities, has a rich and extensive network of business partners, many student exchange programs with domestic and foreign universities, practical internships at businesses and international conferences.

The learning experience at UEB opens up opportunities for interdisciplinary study, develops multidimensional thinking, and increases competitive advantages in careers. Furthermore, UEB equips students with the capacity to conduct scientific research on tourism trends, customer behavior, and develop smart hotel management models based on digital technology...

In addition, students are also trained in soft skills, critical thinking, communication and teamwork - key factors for success in the industry.

General Secretary To Lam presented the Third Class Labor Medal to the University of Economics, Vietnam National University, Hanoi. (Photo: UEB)

Internships and top business connections

Studying at UEB, students have the opportunity to experience a rich learning program, ready to enter the labor market with confidence and outstanding competitive advantages. UEB possesses great advantages, including:

Experienced faculty: Not only academic experts but also practical consultants who help students expand their practical thinking and prepare them for the professional working environment.

Internship programs at large hotels and corporations: Help students gain practical experience and better understand their future careers.

Partnership program with professional travel and event companies: Providing practical experience in management, coordination and content creation in the service industry.

Career counseling program: Helps guide career development, develop leadership skills and strategic thinking.

Entrepreneurship and innovation support program: Encourage students to develop business ideas and start businesses with the support of experienced advisors and support from UEB's network of partner businesses.

The training program at UEB equips students with a solid foundation in hotel service management, event organization, tourism marketing, and in-depth research skills, opening up many attractive career opportunities, typically:

Hotel service management: Ability to coordinate and control hotel operations, ensuring high quality service. Opportunity to work at large domestic and foreign corporations.

Event Planner: Able to plan and execute professional events of various sizes at convention centers, hotels, businesses, as well as community and outdoor events.

Hotel & Tourism Marketing Specialist: Able to develop promotional strategies and attract customers for various types of services in the industry.

Lecturer, researcher: Have the opportunity to become a lecturer, researcher in hotel and tourism management at prestigious universities and research institutes.

Another notable difference is that studying at UEB is not only a journey of knowledge acquisition but also an opportunity to experience an environment that nurtures talent and gives wings to big dreams. Students are developed with strategic vision, innovative thinking, research and lifelong learning capacity, develop potential, shape personal identity and are ready to become experts and pioneering managers in the field of tourism & hospitality in the digital age.

In short, coming to UEB will not only be good professionals but also talented managers ready to lead the smart tourism industry in the digital age.

Are you ready to become an expert in the hotel and tourism industry? Don't miss the opportunity to study at UEB - where you can turn your passion into a career. A bright future awaits you at UEB - VNU HN! Come to UEB to have the most brilliant and memorable study years of your youth.

Source: https://baoquocte.vn/truong-dai-hoc-kinh-te-tien-phong-dao-tao-quan-tri-du-lich-thong-minh-trong-ky-nguyen-so-308657.html