Identifying sustainable poverty reduction as one of the important tasks, in recent times, Thuy Lieu commune, Cam Khe district has implemented many synchronous solutions, in which communication is considered an important task to help the poor grasp, understand correctly and fully about support policies, thereby accessing resources to escape poverty.
Disseminate information on poverty reduction programs, economic development, production models... through the commune radio station.
Poverty in information not only greatly affects the ability to access the Party's guidelines and policies and the State's policies and laws in implementing the National Target Program on Sustainable Poverty Reduction (Program), but also causes a lack of information about life, economy and society. Therefore, to compensate for the lack of information, the Program has set the key task of communication and poverty reduction in information (Project 6). The goal of the Project is to strengthen communication, raise awareness and responsibility of the whole society for multidimensional, inclusive and sustainable poverty reduction to arouse the spirit of self-reliance and self-reliance to escape poverty of the people and the community; improve the ability to access and benefit from legal aid, mobilize resources to implement the goal of sustainable poverty reduction; propagate typical examples, initiatives and good models on poverty reduction to promote, replicate and spread in the community. Immediately after the District People's Committee issued Plan No. 1295/KH-UBND on "Implementing Sub-project 1: Reducing information poverty under Project 6 - Communication and information poverty reduction in 2024", the People's Committee of Thuy Lieu commune has strengthened communication, raised awareness and responsibility of people about multidimensional poverty reduction to arouse the spirit of self-reliance and self-reliance to escape poverty sustainably.
In order to implement the Program to achieve the set goals, Party committees at all levels, authorities, sectors, the Fatherland Front, and local socio-political organizations have actively and synchronously deployed many key solutions and tasks, issued documents, guidelines, and plans to propagate, educate, and raise awareness of the Program for officials and people. Many communication activities to reduce information poverty have been implemented in 6/6 residential areas for 1,285 households, contributing to the effective implementation of the goal of sustainable poverty reduction.
Having worked as a radio announcer for the commune for 2 years now, whether it is summer or winter, Ms. Nguyen Thi Thuy is still present at the commune People's Committee before 6 am to turn on the loudspeaker, broadcasting local news to each area through 10 loudspeaker clusters. Ms. Thuy said: "Every day, the commune's loudspeaker system will relay the broadcast of the District Center for Culture, Sports, Tourism and Communications during the time frame of 6 am - 6:30 am and 5 pm - 6 pm. The commune's news will be broadcast before and after the district's broadcast. In the local news, many articles and news promote the content of poverty reduction programs, economic development, production models, examples of overcoming difficulties and escaping poverty... Thereby, contributing to raising people's awareness of adapting to the market economy, producing goods and having the mindset and will to do business to rise up and escape poverty sustainably".
Along with broadcasting activities, the commune also established community Zalo groups to convey instructions from the district and commune authorities to the people. Currently, 60% of households in the areas have connected to the Zalo group to update information promptly and accurately. The commune police maintain a community Zalo group with nearly 1,000 members to regularly convey information on traffic safety and security and order at the grassroots level. Since then, many poor, near-poor, and disadvantaged households in the commune have updated information from the media, newspapers, radio, social networks, etc. to learn experiences in farming and livestock farming, effective economic models, and useful knowledge to apply in production. Mr. Nguyen Van Minh in Zone 2 shared: “Every morning, I listen to information on the commune radio station about the policies of the Party and the State, typical examples of good economic performance... My family members and I also have smartphones and register for 4G network to read newspapers and watch news on the Internet. Through reading newspapers and listening to the radio, I have found a job that suits my family's conditions and circumstances, bringing in a stable income.”
Communication and information poverty reduction work has made an important contribution to helping the locality successfully implement the National Target Program on Sustainable Poverty Reduction for the 2021-2025 period. Up to now, the poverty rate in the commune has decreased to 4.6%; near-poverty rate has decreased to 5.3%. Average income reached 48 million VND/person/year.
Hong Nhung
Source: https://baophutho.vn/thuy-lieu-truyen-thong-hieu-qua-ve-cong-tac-giam-ngheo-221680.htm
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