To create a solid foundation and fulcrum for the province's agricultural production, the Department of Agriculture and Rural Development (DARD) has actively supported and encouraged enterprises and production and business establishments to participate in trade promotion activities and develop domestic and international markets.
Implementing Plan No. 234/KH-UBND, dated November 3, 2021 of the Provincial People's Committee on implementing the Domestic Trade Development Strategy for the period up to 2030, with a vision to 2045 in the province, the Department of Agriculture and Rural Development has actively promoted agricultural product trade to support people and businesses in connecting to consume agricultural products. Along with that, the Department of Agriculture and Rural Development organized a conference to disseminate SPS commitments in the Free Trade Agreement between Vietnam and the European Union (EVFTA) and the requirements of the EU market on importing agricultural and aquatic products from Vietnam in the new situation. From 2021 to November 2024, the department has supported more than 100 enterprises, cooperatives, and production establishments to participate in Fairs, agricultural weeks, and trade promotion activities to promote and introduce safe agricultural and food products.
Mr. Tran Xuan Trung, Deputy Director in charge of Import and Export Trade, Lam Son Sugarcane Joint Stock Company (Lasuco Group) said: “Every year, Lasuco Group actively promotes domestic and foreign trade through fairs and product exhibitions to expand international cooperation and export products to foreign markets. In early October 2024, Lasuco Group participated in the 21st CAEXPO Fair held in Nanning City, Guangxi Province, China. Here,
Lasuco Group brought to the fair a unique display space, introducing pioneering and breakthrough product lines in nutrition and health, such as: Canned fresh sugarcane juice (fresh sugarcane with red ginseng, kumquat, pineapple, peach, orange and lemongrass...), rice, brown rice milk, cane sugar... Through the CAEXPO 2024 fair, Lasuco Group signed a contract to supply sugarcane and beverage products with 3 Chinese partners. In October 2024, the company exported 2 batches of sugar products to partners. In addition to sugar and post-sugar products, the first batches of sugarcane juice and rice milk from Lasuco Group were imported and distributed by Chinese partners in the billion-people market, promising many prospects for Lasuco Group's products. It is expected that in December 2024, Lasuco Group will continue to be selected to display products at the Honghe International Fair, Yunnan Province, China".
Every year, in the province, the Department of Agriculture and Rural Development coordinates with relevant departments to organize the Supply-Demand Connection Conference, combining the display and introduction of safe agricultural and food products with thousands of types of agricultural and food products introduced and sold, attracting a large number of people to visit and shop. In localities in the province, "Thanh Hoa Province Safe Agricultural and Food Products Fairs" are organized to attract the participation of enterprises, cooperatives and production, business and distribution establishments of safe agricultural and food products and OCOP products in the province. The Department of Agriculture and Rural Development organizes guidance and support for 60 enterprises to register to participate, promote, introduce and trade food on the supply-demand connection software of Thanh Hoa Province safe agricultural and food products; guides and supports 900 households, cooperatives and 35 enterprises to register for sales accounts and introduce products on the e-commerce platform postmart.vn of Vietnam Post Corporation. Every quarter, the Department of Agriculture and Rural Development builds and publishes the Thanh Hoa Province Agricultural Production, Market and Consumption Bulletin to serve the direction and administration, supporting localities and enterprises to promptly grasp information, thereby orienting the production of goods in accordance with market demand.
Deputy Director of the Department of Agriculture and Rural Development Dang Van Hiep said: "Through trade promotion activities for agricultural products, it has created opportunities for enterprises, cooperatives, production establishments... to meet, exchange, and sign cooperation contracts. Therefore, the Department of Agriculture and Rural Development is actively implementing trade promotion activities and supporting enterprises, cooperatives, and production establishments to participate in fairs organized by ministries, central and local branches and foreign organizations. Every year, maintain the organization of conferences connecting supply and demand and introducing agricultural products, safe food, fairs displaying and introducing OCOP products... thereby promoting and introducing the province's strong agricultural products. Along with that, support enterprises to effectively exploit opportunities from Free Trade Agreements (FTAs) to promote the expansion and diversification of official export markets for the province's key products, improve competitiveness and international economic integration.
Article and photos: Le Hoi
Source: https://baothanhhoa.vn/thuc-hien-chien-luoc-phat-trien-thuong-mai-cho-nong-san-230596.htm
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