Signing of memorandum of understanding between Thai Nguyen province and Shopee Company Limited
Attending the event were Mr. Jaya Ratnam, Ambassador Extraordinary and Plenipotentiary of Singapore to Vietnam; Mr. Jason Bay, Country Director (Vietnam market) of SEA Limited (Singapore); Mr. Tran Huu Linh, Director General of the General Department of Market Management; Mr. Tran Tuan Anh, CEO of Shopee Vietnam and 300 representatives from enterprises, cooperatives, business households, university students, youth union members, members of community digital technology groups operating in the province.
Thai Nguyen product booth is built as an online “one-stop-shop” where consumers can easily access and shop for the province’s typical products. With the spirit of “buying with friends, selling with partners,” gathering booths together not only creates aggregate value but also enhances the reputation and brand of Thai Nguyen products in the national and international markets.
Thai Nguyen is the first province to pioneer the implementation of the product booth model on e-commerce platforms, creating great opportunities and breakthroughs in e-commerce for businesses, cooperatives, and commodity owners to promote, introduce, and sell products on e-commerce platforms.
In addition to selling products on the e-commerce platform, the cooperation program between Thai Nguyen province and Shopee Vietnam Company Limited also includes training, coaching, guidance, and skill transfer activities to operate and develop "Thai Nguyen Product Store" on the Shopee e-commerce platform with the participation of about 250 students from businesses, cooperatives, lecturers, and students from the University of Information Technology and Communications; Economics and Business Administration; and members of community digital technology groups in the area.
Thai Nguyen aims that by June 30, 2025, 100% of businesses and business households in the province with potential products will establish and effectively maintain online sales channels on e-commerce platforms; by November 30, 2025, Thai Nguyen's provincial booth will be established and effectively operated on e-commerce platforms.
By 2025, Thai Nguyen products will be exported to international markets through e-commerce platforms, initially focusing on the ASEAN market; effectively participating in the ASEAN Online Sale Day Program on August 8 every year.
The cooperation program between Thai Nguyen province and Shopee Company Limited marks an important step in the sustainable development and integration strategy, contributing to building a strong e-commerce ecosystem, connecting Thai Nguyen with potential markets.
Thai Nguyen province calls on organizations, enterprises, cooperatives, and business households to proactively take advantage of opportunities, improve management capacity, build brands and operational strategies in the digital environment, and join hands with the community to promote and communicate to bring Thai Nguyen products closer to consumers./.
Source: https://mic.gov.vn/thai-nguyen-ra-mat-gian-hang-san-pham-tren-san-thuong-mai-dien-tu-shopee-197250107204822797.htm
Comment (0)