Create momentum in the international market

On the afternoon of October 25, the Trade Promotion Agency, Ministry of Industry and Trade organized an information introduction session for the Exhibition of OCOP export products (VIETNAM OCOPEX).

At the introduction, Mr. Vu Ba Phu - Director of the Department of Trade Promotion (Ministry of Industry and Trade) said that implementing the Strategy for Import and Export of Goods to 2030; National Program on Trade Promotion in 2024; Based on actual needs, in order to effectively support enterprises, cooperatives, and OCOP entities to participate more deeply in the global production and supply chain, contributing to promoting the development of potential OCOP products of Vietnamese localities, towards export... The Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development, and the Vietnam Cooperative Alliance have coordinated to organize the Exhibition of OCOP Export Products (VIETNAM OCOPEX).

VIETNAM OCOPEX will take place from October 31 to November 4, 2024 at Venice Area, Ocean Park 3 Urban Area, Hanoi.

Participants of the exhibition include foreign enterprises, units, individuals, international delegations; city enterprises, city industry associations; localities; manufacturing enterprises with industries such as: Processed food, agricultural and forestry products, textiles, footwear, handicrafts, household goods...

Accordingly, the Exhibition area with 250 booths, for more than 150 businesses with 3-star, 4-star, 5-star OCOP products to display and promote products, displayed according to two themes: Region and field, product.

"Up to now, more than 30 provinces and cities with typical OCOP products of the localities have registered to participate. At the Exhibition, localities will be able to promote their OCOP products and participate in the global production and supply chain. At the same time, the most practical and direct support will be provided to local businesses and industries, opening up business cooperation opportunities with foreign partners" - Director of the Department of Trade Promotion said.

Assessing the significance of the exhibition, the Director of the Trade Promotion Agency emphasized that the exhibition aims to promote the export of goods, support Vietnamese enterprises to directly export key products and OCOP products with national advantages to foreign distribution networks, participate deeply in the global value chain, and proactively integrate into the world economy;

At the same time, introduce and create connections between OCOP entities and foreign enterprises as well as foreign representative agencies and trade promotion organizations in Vietnam. This helps foreign representative agencies have the opportunity to access information about the market and unique OCOP products of localities, creating conditions for direct and visual connection with OCOP entities when necessary.

Representative of Domestic Market Department informed about the exhibition

The exhibition also contributes to widely promoting to international distribution channels and importers about Vietnam - a rich and diverse source of high-quality OCOP products that meet international standards, the needs and requirements of major distribution channels in the world; Propagating, promoting, displaying and introducing high-quality OCOP products, contributing to creating a driving force to further promote the country's socio-economic development.

According to the Director of the Trade Promotion Department: "Participating in the 2024 OCOP Export Products Exhibition will open up opportunities for OCOP entities to approach foreign enterprises, representative agencies, and foreign trade promotion organizations in Vietnam".

"In addition, meeting with experienced experts in the field of import and export at the Exhibition will support OCOP entities in renewing production thinking and organizing production in a systematic and sustainable manner," said the Director of the Department of Trade Promotion.

Besides, this is also an opportunity for foreign representative agencies and trade promotion organizations to access information about markets and OCOP standard products of localities;

Export enterprises, domestic distributors and foreign distributors in Vietnam will have the opportunity to meet reputable OCOP entities, expand and diversify their purchasing sources.

This is also an opportunity for importers to explore new and potential OCOP products of Vietnam, thereby creating opportunities to exchange information and connect supply and demand of goods, bringing OCOP products to the international market.

At the same time, at VIETNAM OCOPEX, there are also a number of main activities such as: Seminar "Connecting and promoting the consumption of OCOP products into modern distribution systems abroad"; Introducing the pilot sale session of "Agricultural products trading floor" (within the framework of the Project on Innovation in Agricultural Products Consumption Methods (Project 194) to collect comments from businesses, associations, localities...

In preparation for the VIETNAM OCOPEX Exhibition, the Trade Promotion Agency is actively coordinating with localities and related units to attract potential OCOP enterprises to participate. The Organizing Committee will also organize communication, promotion and trade promotion activities to attract many international importers to attend the event.

VIETNAM OCOPEX is expected to contribute to promoting the development of potential OCOP products of Vietnamese localities to conquer foreign markets, creating momentum in the international market.

Source: https://congthuong.vn/trien-lam-cac-san-pham-ocop-xuat-khau-tao-suc-bat-tren-thi-truong-quoc-te-354735.html