ANTD.VN - The appearance of a cast of superstars and a series of livestream programs throughout Shopee's 9-9 super sale event has attracted more than 317 million views and supported sellers and brands to increase the number of products sold via Shopee Live on September 9, increasing 24 times compared to normal days.
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Shopee Live 9-9 Fashion & Cosmetics Shopping Festival Brings in Huge Orders |
Mr. Tran Tuan Anh - Managing Director, Shopee Vietnam said, “The series of livestream programs throughout the 9-9 event has connected sellers and brands, as well as engaged in interactive experiences on Shopee Live. During the peak of the year-end festive season, we will continue to introduce more attractive promotion series to meet the growing shopping and entertainment needs on the platform.”
In Vietnam, Shopee's series of interactive and entertaining activities, which bring together many stars, artists, and KOLs (famous people), are enthusiastically responded to by users.
The highlight was the entertainment program “Shopee Live 9-9 Super Concert - Mysterious Couple” which was eagerly awaited and shared by fans with a record number of more than 1.7 million followers and nearly 200 million interactions, peaking at 115 thousand viewers at the same time on the app.
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Best selling products on Shopee Mall |
During the 9-9 event, Shopee also recorded 317 million views on Shopee Live, more than 1.1 million hours of livestreaming broadcasts and entertainment programs from Shopee, brands and sellers taking place on the platform.
At the same time, attractive promotions on Shopee Live in particular and the Shopee platform in general, along with promotional programs from sellers, brands and Shopee partners, have helped users satisfy their shopping joy and save nearly 700 billion VND.
Along with that, the number of brands and sellers participating in Shopee Live on September 9 was recorded to be 6 times higher than normal days. At the same time, the incentive programs and practical support from Shopee also contributed to the effective growth figures, the most impressive being the number of products sold on Shopee Live on September 9 increased 24 times compared to normal days.
This result was achieved from the livestreams that were broadcast non-stop on September 9, attracting 7 times more viewers and learning about the brand and products.
At the event, Shopee recorded an increase in the number of livestream viewers in rural areas (6 times higher than normal days). In addition, users were especially active in hunting for fashion and cosmetic products on livestream.
Fashion items such as slippers and T-shirts were the most searched keywords on September 9. Shopee recorded that the total number of Fashion and Cosmetics products sold on September 9 increased 3 times compared to normal days...
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