Dozens of KOLs specializing in flexing luxury life in China have been banned

Famous KOLs who flaunt their wealth on Chinese social media have had their accounts banned - Photo: Sina

To date, dozens of Chinese KOLs have had their accounts banned for "violating community guidelines", including many influential figures with millions of followers.

They have one thing in common: they often go online to show off their lavish lifestyles and flaunt their wealth with luxury branded items.

The move comes amid a surge in content promoting money worship in China.

The trend of "flexing" luxury life in China

Chinese media have described these materialistic contents as a "toxic influence".

According to SCMP , in recent years, a series of traditional celebrities have violated laws and regulations in China and have been "blocked" and banned from broadcasting for long periods of time.

Among them are popular actress Fan Bingbing, who was embroiled in a tax evasion scandal in 2018, and actor Kris Wu, who was jailed for rape in 2022.

But perhaps the "cleansing" of cyberspace is no longer limited to influential celebrities.

Now, online celebrities and KOLs are also being targeted for their deviant content, promoting bad habits.

The crackdown on ostentatious influencers has sparked heated discussion on social media in the country. And the three most talked about figures are Wang Hongquanxing, Bo Gongzi and Baoyu Jiajie.

Wang Hongquanxing often shows off his expensive items online - Photo: Weibo

The most famous figure in this trend of showing off his wealth is Wang Hongquanxing, who is nicknamed "China's Kim Kardashian". He claims to own many luxury properties in Beijing with a total value of up to 110 million USD.

Wang Hongquanxing shared with fans that he never goes out wearing cheap clothes, and that qualified clothes and accessories cost from 10 million yuan ($1.4 million).

Because of his luxurious and lavish lifestyle, he gained 4.4 million followers on Douyin, but now that million-follower account has also been "deleted".

Bo Gongzi is crazy about luxury goods, arrogant online and often talks about her rich boyfriend - Photo: Sina

Another character is Bo Gongzi, known by his nickname Young Master Bo, a "Hermes bag collector" with 3 million followers on Douyin.

This guy often talks about his rich boyfriend, showing off expensive gifts that cost "equal to the annual salary of a normal person" such as a Porsche, Vacheron Constantin watch...

Successfully building the image of a "CEO" boyfriend, Bo Gongzi won the hearts of viewers with lavish videos with millions of views.

Like the 2 KOLs above, "Abalone Sister" also actively posts videos about her expensive nutritious foods - Photo: Weibo

Also on the list of prominent KOLs in the trend of showing off wealth, an elderly woman named Baoyu Jiajie regularly shares videos of her 3,300 square meter villa in Macau and her million-dollar luxury jewelry.

In addition, Baoyu Jiajie's special attraction is that she often eats expensive nutritious foods, especially dried abalone that costs 25,000 yuan (3,500 USD) each. Her frequent use of them for snacks has earned her the nickname "Abalone Sister".

Clean up harmful content

These seemingly harmless contents are considered "this type of behavior creates highly distorted illusions, spreading unhealthy values ​​through the pursuit of wealth".

According to Weibo , they have "cleaned up" more than 1,110 posts flaunting wealth and banned or suspended more than 27 accounts, depending on the severity of the violation.

The platform also encourages users to create honest and positive content.

Many social networks in China are taking measures to block toxic content and trends - Photo: VCG

However, this also received many mixed opinions from the Chinese online community, some opinions said that banning the account was not advisable because those videos were just for entertainment.

"Thanks to them, I learned more good things to try to make money", "It's up to each person to perceive, those who don't like it can ignore it, why ban them?", "There are many entertaining videos, is it necessary to be so strict?"...

Currently, Chinese social media platforms such as Tencent, Douyin, Kuaishou, Weibo... are still actively reviewing and eliminating boastful content containing negative content.

Source: https://tuoitre.vn/hang-chuc-kol-chuyen-flexing-cuoc-song-xa-xi-o-trung-quoc-da-bi-phong-sat-2024053101163905.htm