Launch of e-commerce platform nongsan.buudien.vn

With the motto "Each product is a gift to consumers", the e-commerce platform nongsan.buudien.vn not only meets daily consumption needs but also offers sophisticated choices, suitable as gifts for relatives, friends, and partners. On December 12, in Hanoi, Vietnam Post Corporation (Vietnam Post) held the launching event of the e-commerce platform nongsan.buudien.vn - the first specialized e-commerce platform for high-quality agricultural products in Vietnam owned by Vietnam Post in terms of technology and operation. The nongsan.buudien.vn platform is operated according to 4 principles: Best quality in the market; increasing cultural values; supporting brand building, marketing, sales; fastest delivery. Vietnam Post has also developed a process for selecting and inspecting the quality of agricultural products according to national regulations and quality standards, to ensure food safety and protect the health of consumers. In addition, the product packaging is delicately designed, both safe and environmentally friendly. The products have clear traceability, helping consumers easily check product information. In addition, the products always maintain stability in quality and ability to meet market demand. Speaking at the Ceremony, Head of the Board of Members of Vietnam Post Nguyen Truong Giang said: Vietnam is increasingly attracting the attention of international friends not only because it is a friendly, peaceful country with many famous landscapes and landscapes but also because of Vietnamese cuisine and culture. With the mission assigned by the State to participate in building new rural areas through bringing OCOP products to e-commerce platforms, after many years of working and perfecting, today Vietnam Post is honored to introduce the "postal agricultural products" e-commerce platform.

Each product has a detailed story attached.

The difference of nongsan.buudien.vn is that each story about the characteristics of the growing area, climate, soil, culture, historical factors related to each type of agricultural product is described in detail on each product, helping customers feel closer, more familiar, more trustworthy, while increasing the value of the product. With a strict product selection process, along with the strength of infrastructure, specialized means of transportation and experience in implementing e-commerce platforms, Vietnam Post ensures that agricultural products delivered to consumers are always fresh and safe. "Postal agricultural products" is currently the only place that systematically organizes support for farmers in promoting, marketing and selling agricultural products to the world in the digital environment and at offline stores of Vietnam Post nationwide. Promoting the advantage of a network of 13,000 service points, including more than 8,000 Post Offices - Cultural Communities spread to villages, Vietnam Post will continue to promote its values ​​and mission in connecting agricultural products and culture; thereby, helping production households in rural, remote, border and island areas connect directly with the market, expand opportunities to consume agricultural products, and spread the unique cultural values ​​of each region.

Vietnam Post staff support farmers in promoting and marketing agricultural products.

This is also a transformation of the Post Office - Commune Culture to meet the development requirements in the new era. Also within the framework of the Ceremony, Vietnam Post and TikTok signed a cooperation agreement to realize the goal of digital transformation of agriculture and rural areas. As a leading digital content platform with a large community of enthusiastic young creators, TikTok has become a "connecting center" for millions of content creators across the country, joining hands to spread interesting stories about the land, people, and products of many localities through short videos and livestreams, contributing to promoting culture and effectively boosting agricultural and rural tourism in Vietnam. To elevate the mission of the Post Office - Commune Culture in the new era, Vietnam Post and TikTok Vietnam, together with partners managing the network of content creators such as Vitamin Network, will coordinate to spread tangible cultural values ​​(agricultural products, local specialties) as well as intangible ones (stories of each specialty, customs, cultural beauties associated with each specialty) from regions to users in the country and the world. In addition, the two units will also "join hands" to improve digital skills for Post Office - Commune Culture staff to become ambassadors to promote agricultural products and local cultural values ​​on digital platforms. Source: https://nhandan.vn/ra-mat-san-thuong-mai-dien-tu-nongsanbuudienvn-post850071.html