Vietnam has great potential for cross-border e-commerce.

E-commerce not only plays a pivotal role in the digital economy, promoting domestic market development but also plays an important role in promoting exports.

According to the Department of E-commerce and Digital Economy, Ministry of Industry and Trade, e-commerce not only plays a pivotal role in the digital economy, promoting domestic market development but also plays an important role in promoting export activities.

According to a report by Cognitive Market Research, the market cross border e-commerce The global market is expected to grow at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

To make the most of the opportunities from the boom of cross-border e-commerce, many countries, including Vietnam, are focusing on building and perfecting policies to support businesses in applying and implementing cross-border e-commerce as a better market expansion tool.

Ms. Lai Viet Anh - Deputy Director of the Department of E-commerce and Digital Economy said: "Vietnam is an export economy, increasingly integrating deeply with the regional and world economy, and has strengths in textiles, footwear, rice, agricultural products, etc., so the room and potential for cross-border e-commerce is huge."

"One of the tasks set out in the Master Plan e-commerce development "The national strategy for the period 2026-2030 (the Ministry of Industry and Trade is submitting to the Government for promulgation) is to develop e-commerce towards exporting "Made in Vietnam" products to international markets. At the same time, support small and medium enterprises and manufacturers to improve their competitiveness to be able to promote sales to the global market," Ms. Lai Viet Anh emphasized.

In the context of Vietnam's increasingly deep integration with the world economy, along with opportunities from new generation free trade agreement (FTA), participating in the online export and import system and cross-border e-commerce channels is an effective solution, opening up many opportunities for Vietnamese enterprises to expand their customer base, increase market reach, improve business capacity and the quality value of goods originating from Vietnam, bringing Vietnamese brands to consumers in many markets around the world.

Through e-commerce platforms, Vietnamese businesses can connect with billions of consumers around the world.

Through cross-border e-commerce platforms such as Amazon, eBay, Alibaba, Shopee, Lazada... Vietnamese businesses can connect with billions of consumers around the world, especially developing countries and large economies such as the US, China, Europe, and ASEAN countries.

Mr. Jason Bay - Country Director of Vietnam Market, Sea Limited Group said: "Vietnamese e-commerce sellers really have a cost advantage when bringing products to foreign markets, especially for price-sensitive customers, and Vietnam has great potential to promote export growth through cross-border e-commerce".

E-commerce not only helps reduce costs and increase efficiency in export activities, but also creates opportunities to expand global markets, helps businesses easily connect with international customers and improve export processes. This is an effective tool to help businesses, especially small and medium enterprises, penetrate and develop international markets.

Regarding the situation of 5 years of implementing online exports via Amazon, CEO of Amazon Global Selling Vietnam Gajae Seong shared that Vietnamese enterprises have always created miracles in cross-border exports when in just 5 years (from 2019 - 2023), the number of products sold by Vietnamese sales partners on Amazon has increased by more than 300%.

In the context of integration, the FTAs ​​that Vietnam participates in such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the Vietnam-EU Free Trade Agreement (EVFTA), or the Regional Comprehensive Economic Partnership Agreement (RCEP) provide tariff incentives, helping Vietnamese enterprises export products more easily and compete better in the international market. Thus, along with the Government's export incentive policies on tax, finance and export, taking advantage of incentives from FTAs ​​will help Vietnamese enterprises reduce risks when participating in cross-border e-commerce.

From the many outstanding advantages above, it can be affirmed that cross-border e-commerce has created a launching pad for businesses of all sectors and sizes to successfully do business and build global brands. Taking advantage of the international e-commerce platform will help Vietnamese businesses not only develop domestically but also reach out to the world, creating many opportunities and the ability to grow sustainably.

Source: https://baoquangninh.vn/viet-nam-co-du-dia-lon-ve-thuong-mai-dien-tu-xuyen-bien-gioi-3350963.html