Many parodies of Jack - a singer with a scandalous private life, or the song "Pickleball" - which was criticized as a "disaster" - have been circulating on the internet over the past year, causing controversy. Experts say that these trends should not be too harsh, but they point out the negative impact on the artists' reputation.
"Remixed" material of the online community
Many contents are criticized as trash music, music products from singers with scandalous private lives are used by the online community to make music, edit into meme videos (humorous content - PV), creating social network trends. The case that is "called out" the most is Jack (real name Trinh Tran Phuong Tuan). The male singer born in 1997 has almost hidden himself from activities. showbiz after being involved in a personal scandal.
In 2022, he was accused of "playing two fish with each other", having a child with hot girl Thien An and spending 5 million VND per month to support his daughter. The stain on his personal life made his image Jack completely collapsed, right at the time he was a hot name, being pampered in many TV game shows. After the scandal of abandoning his child, the singer of Thien Ly oi also continuously got into trouble such as arbitrarily using the image of famous football player Messi, suspected of advertising betting...
From here, Jack became the "material" for media and entertainment channels to "remix" and create funny content that achieved great interaction on social networks, from combining it into photos, integrating it into songs, and changing the voice thanks to AI (artificial intelligence).
Jack's music products received a large number of views but were not very positive. The mounting noise made the 27-year-old singer's path back to showbiz increasingly difficult.
Song Walk in the bright sky gained attention after the VTV film of the same name was broadcast, but became more famous when a channel with more than 700,000 followers created a song with lyrics and a story about singer Jack. The song's lyrics were related to the event where Jack's fans bought stars from the sky to give to their idol. Ngo Lan Huong - singer Walk in the bright sky - confessed that the parody song related to Jack is more popular than her original music product.
Another phenomenon that has created a lot of discussion is MV. Pickleball by Do Phu Qui. The singer who came out of the show Anh trai say hi received harsh criticism when he released this product. The lyrics were criticized as being clichéd, nonsense, and even called a "disaster in Vietnamese music".
For some reason, Pickleball Do Phu Quy's voice is constantly edited, AI voice conversion, creating a trend on TikTok. Some people commented Pickleball is a song that is "so bad it's addictive", making Do Phu Qui's name rise even higher than when he participated in the show Anh trai say hi. Some people think that this is the male singer's way of communicating, deliberately choosing songs that create negative discussion topics to increase recognition.
The proliferation of content related to parody music videos about noisy internet phenomena has caused debate among netizens. Some opinions say that many people are being too lenient, contributing to the spread of controversial cases to become popular, causing many people to not even think twice about it. scandal to create popularity. On the contrary, some people think that this content is humorous, to satisfy entertainment needs, and should not be too strict.
The story of "making porridge" is entertaining but not harmless.
Talk to Tien Phong , Master Le Anh Tu, lecturer at the Faculty of Public Relations - Communication, Van Lang University, Ho Chi Minh City, said that social media users are often interested in creating negative trends, mocking artists who have bad public opinion. This can affect the prestige and reputation of those artists.
“It’s not that people use the internet to intentionally spread and create fame, they simply like the entertainment. When something becomes a trend or meme, it has a previous foundation, is discussed by many people, and has mixed opinions. Before the ‘star’ trend, Jack was also brought up for discussion many times, these cases have all the elements to become memes for the audience to juggle and stir up. Surely, the jokes on the internet are directly affecting the reputation of these names,” said Mr. Tu.
Experts say we shouldn't be too harsh on "revised" content, but from the perspective of crisis management or protecting the reputation of celebrities, the public making fun of them and negatively affecting artists is not a harmless matter.
“The content is satirical and humorous, but ultimately it is still negative. You cannot use these things to build a name for yourself. Using tricks and making yourself a laughing stock in the eyes of public opinion is no different from a cheap trick.”
According to Mr. Le Anh Tu, these cases need to try to regain their trust and reputation through positive activities, such as charity and community interaction, otherwise the sarcasm will always be there.
“Online memes about certain characters are temporary, and at some point the audience will get bored. But if these individuals do not change, they will not stop being made fun of. Good information about them needs to be spread more to stop the jokes,” he shared.
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