In the context of strong digital technology development, voice assistants have become an indispensable part of the daily lives of many users around the world. According to the "Digital 2025 Global Overview Report" published by We Are Social and Meltwater, the use of voice assistants is increasing significantly, reflecting the trend of internet usage and the convenience that this technology brings.
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Vietnamese internet users rank 8th in the world in frequency of using voice assistants. According to Digital 2025 Global Overview Report. |
Specifically, the percentage of Internet users aged 16 and over globally using voice assistants in general in their daily lives reached 30.4% per week. This rate in Vietnam reached 30.8%, ranking among the countries with the highest voice assistant usage rate in the world according to the "Digital 2025 Global Overview Report", only behind countries such as China, the United Arab Emirates, Mexico, India, Brazil, the US, and Italy.
The use of voice assistants in general is on the rise globally. According to Next Move Strategy Consulting, the number of people using voice assistants is expected to reach record levels by 2025, with billions of devices integrating the technology. The popularity of devices such as smart speakers, mobile phones and connected cars has fueled this growth.
In the United States, the number of voice assistant users reached 142 million in 2022, accounting for 42.6% of the population, and this number is expected to continue to increase to 157.1 million users in 2026.
One area where voice assistants are making a big difference is e-commerce. Consumers increasingly prefer to use their voice to search for products, order products, and make transactions online, thanks to the convenience and speed that the technology brings. According to Next Move Strategy Consulting, the global voice commerce market will reach $33.74 billion by 2030, with an annual growth rate of 26.5%.
In the automotive industry, voice assistants have become an important feature, helping to improve the driving experience and increase safety. Drivers can use their voice to control car functions, such as adjusting the temperature, playing music or finding directions without taking their hands off the steering wheel. In Vietnam, the Kiki assistant has reached 1 million installations in cars, accounting for about 20% of the total number of cars in circulation. This shows the acceptance and trust of Vietnamese people in voice assistant technology in the automotive sector.
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In Vietnam, the Kiki assistant has reached 1 million installations in cars, accounting for about 20% of all cars in circulation. Photo: Huynh Khanh. |
Kiki Auto is a Vietnamese voice assistant developed specifically for Vietnamese people, helping to perform many daily tasks easily. With the ability to understand even regional accents and respond naturally in Vietnamese, Kiki Auto brings a friendly and convenient experience to users. This voice assistant can perform commands such as giving directions, playing music, looking up information and reading the latest news, helping drivers to concentrate more and increase safety when participating in traffic.
Voice assistants are gradually becoming an indispensable part of modern life, bringing convenience and improving user experience in many fields. In Vietnam, the appearance of Kiki Auto as a Vietnamese voice assistant has marked an important step forward in applying AI technology to daily life, meeting the needs and usage habits of Vietnamese people. With the continuous development of technology, we can expect a future where voice assistants will play an increasingly important role, making life more convenient and efficient.
In the future, voice assistants will continue to evolve and become more deeply integrated into aspects of life. They will not only be limited to personal devices but also expand into areas such as healthcare, education, and customer service, where voice assistants can provide instant and personalized support to users.
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