This weekend, Vietnamese showbiz "exploded" when witnessing two concerts "Anh trai vuon ngan cong gai" and "Anh trai say hi" facing each other. Both concerts were held on the same day, in the same city, and are expected to attract tens of thousands of spectators.
63 male show artists Brother overcame thousands of obstacles (ATVNCG) and Hi drunk brother (ATSH) together paints colorful pictures for the entertainment industry, the audience has the right to choose their spiritual food.
Not only competing when broadcasting at the same time, the fact that the two game shows both held concerts, attracting tens of thousands of viewers, created an unprecedented confrontation at the showbiz Vietnamese.
Concert Brother Overcame a Thousand Thorns Say Hi Brother
Causing a boom in showbiz recently, two hot reality TV game shows ATVNCG and ATSH have caused the situation of "following Vietnamese idols" to change dramatically.
At the same time, the two shows created a fever on social networks, “sucking” all the attention of the media. Many artists had to be cautious when deciding to release new products for fear of being “overshadowed”.
There are many debates and fights between fans of the two shows. From artists, stages, songs, dancers, crews to props, everything can be discussed and compared by the audience of both sides. In fact, there are many new TV shows appearing at the same time, but it is difficult for any face to enter the race between the two Anh Trai shows.
This is also a competition for market share between two "giants" in the Vietnamese entertainment industry. Behind ATVNCG is Yeah1 - a unit that is making a fortune thanks to Vietnamese shows, buying copyrights from China. On the other side of the "battle line" is Vie Channel of Dat Viet VAC, producing ATSH, with experience in organizing famous game shows such as Rap Viet, Masked Singer…
ATSH finished ahead of ATVNCG, but their rivalry has not stopped yet. Thanks to the great support from the public, both shows have attracted tens of thousands of viewers willing to spend money to buy tickets to watch. The sea of people at the concert of two famous music game shows is an attractive competition that is "1-0-2" in Vietnamese showbiz.
The concert night of the two shows is scheduled at the same time on October 19, in Thu Duc City, Ho Chi Minh City. Saigon River Park, Thu Thiem Ward is the location where ATVNCG will join the beat with 20,000 spectators, while ATSH's second concert will be held in Van Phuc urban area, the number of attendees has not been announced.
On the threshold concerts, exchanges, and ticket sales are still going on. Fans from both sides are “looking around” to see who has a more spectacular stage and media explosion.
An audience member joked, “Why are two concerts held on the same day, causing chaos in the city’s showbiz? The battle between the crew, artists, dancers… Once in a thousand years, bustling like Tet.”
Concert "war" between 2 Brother shows: Benefits, not harms
Comment with reporter about the "war" between the two most watched concerts in Vietnamese showbiz, Media expert Hong Quang Minh believes that two shows on the same day, in the same city, create a strong and attractive competitive scene in the entertainment industry.
From a media perspective, this is both a challenge and an opportunity for both teams. “Communication strategies and entertainment content will need to be optimized to differentiate themselves. Creativity in promotional content, such as behind-the-scenes videos, exclusive interviews with artists, and interactive activities with audiences via social media, will determine the ability to attract audiences,” the expert said.
According to Mr. Hong Quang Minh, this also reflects the change in the audience's approach. They do not just want to go to concerts to see the artists, but also to experience the stories and interactions that the artists bring. "This competition will push both shows to improve the quality of entertainment, thereby creating more sustainable values for the entertainment industry," the expert said.
Communication expert Nguyen Ngoc Long see the pros and cons of two competing concerts:
“The audience of the two shows is different, so opening the concert on the same day doesn’t affect much. Each show doesn’t have the same audience idol, so there’s no need to choose which show to go to or which to skip.”
In terms of stage effects, experts told organizers that there are always ways to make the stage crowded if they want. In terms of media effects, Mr. Long said that "the difference is in digital, meaning that the show is recorded, replayed, and spread on platforms is important".
Source
Comment (0)