What can we see from the unprecedented fever in Vietnamese showbiz?

The unimaginable success of the two shows Anh trai vu ngan cong gai (ATVNCG) and Anh trai say hi (ATSH) created an unprecedented "fever" in showbiz, attracting many viewers who were fans of Kpop, Jbiz, Cbiz, US-UK to turn around and "follow" domestic idols. The milestone from the two hottest TV game shows of 2024 partly regained market share for domestic singers before Kpop.

Fandom culture Kpop, Cbiz changes the situation of "following" domestic idols

Fandom culture has gradually become popular with calls for support and promotional projects such as running LED screens, setting up photo booths, hanging standees, banners, and sending food trucks to events to support idols.

In music events, During the concert, activities such as exchanging and giving away idol-shaped cards took place. Souvenirs from small food items or accessories with idols' images were also distributed by fans, making it as exciting as a large-scale concert of a top Kpop group coming to Vietnam.

The two ATVNCG and ATSH concerts on October 19th showed a large number of food trucks from 63 male artists arranged at the concert venue. Typically, Soobin Hoang Son's fans ran LED screens from North to South and even to Times Square (New York, USA) to promote the concert. The prince mascot project, double-decker bus, and artist photo check-in booth were also implemented by fans. Hundreds of millions were also poured by the male singer's fans into charity projects and award voting within the framework of the ATVNCG program.

Soobin checked in at the advertising booth made by fans. Photo: 8228.

Many fans shared that they have experience "following" foreign idols and are familiar with supporting activities, so it is not difficult to bring this culture into Vietnam, thereby changing the situation of "following" idols in a systematic way, not inferior to Kpop and Cbiz.

Will the audience fever last long?

Previously, there were not many domestic music concerts with enough appeal and appeal to compete with Kpop. The appearance of the two Anh Trai shows is gradually regaining market share for domestic singers in the context of Kpop still having great influence.

“This is not just a race for ticket sales but also a battle for cultural values. Vietnamese artists need to develop creative, attractive content that reflects the national cultural identity, thereby connecting with the audience.

ATVNCG concert attracted 20,000 attendees.

Investing in high-quality music products and carefully staged performances will help create a strong music ecosystem," said communications expert Hong Quang Minh. Vanguard

Experts point out that using digital platforms to promote and interact with audiences will open up more opportunities for artists to assert their position. This is truly a positive signal for the Vietnamese entertainment industry.

The explosion of the 2 Brother shows is creating remarkable changes in music and the fan community of domestic artists.

“Although the support for large-scale concerts like the two Anh Trai shows may be temporary, if exploited well, it can become a trend. The connection between the artist and the audience, as well as the emotions that the performance brings, are key factors.

“The programs need to create memorable experiences, not only in terms of music but also in terms of emotions and stories,” said Mr. Hong Quang Minh.

ATSH successfully organized 2 music nights in Ho Chi Minh City, moving on to a concert at My Dinh Stadium (Hanoi).

In addition, the build A loyal audience through post-concert activities will also contribute to maintaining audience interest in the long term. This is not only based on organizing the concert but also focusing on promotional activities and continuous interaction with the audience through social media platforms, whether the game show is still going on or has ended.

The biggest difficulty in organizing a large-scale concert in Vietnam

Two concert nights on the same day, in the same city of Thu Duc, Ho Chi Minh City, of the two Anh Trai shows can reach more than 40,000 live ticket buyers. But before that, finding a suitable venue with enough capacity to accommodate tens of thousands of people is a headache.

Both sides chose vacant land to build a large stage. Agreeing with this, experts also said that finding a space to hold the event is one of the biggest difficulties in developing music tourism in Vietnam.

The two concerts ATVNCG and ATSH were held on the same day, October 19. In December, the two shows will continue to bring the concert to Hanoi, expected to attract tens of thousands of spectators.

BlackPink's 2-night BornPink concert in Hanoi took place at My Dinh Stadium - which has a capacity of over 40,000 seats. Excluding the stage installation, the group successfully held 2 shows, each night with over 30,000 spectators. Many fans believe that BlackPink did not hold a concert in Ho Chi Minh City because they could not find a suitable venue for the audience size.

Speaking more about the factors for large-scale concerts, communications expert Hong Quang Minh said: “The venues need to meet the requirements of scale, sound, lighting, as well as accessibility for the audience. In addition, the surrounding traffic infrastructure and support services also need to be improved.

Another important factor is the coordination between the stakeholders: the government, investors, event organizers and artists. Without close cooperation and support from all parties, organizing large events will face many obstacles.

To develop sustainably, there needs to be long-term strategies, not only focusing on large events but also developing smaller-scale music activities to build a solid audience base and a more civilized concert-going culture.

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