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Photo: Xiaomi

The flagship market is shifting

Modern users do not only choose flagships based on brand but also care more about real experiences. A high-end device that wants to make an impression must bring a clear difference in technology, optimize benefits for users and have a reasonable price. And Xiaomi 15 Ultra is an attractive product when combining powerful performance, inspiring design and advanced camera system in collaboration with Leica and HyperAI - new generation AI technology to optimize the experience.

According to Ms. Dinh Thi Dung - Director of Viettel Store, the strategy of launching at the same time as international has helped Xiaomi 15 Ultra quickly create great attraction in the Vietnamese market.

“This is an important step, giving Vietnamese users the opportunity to experience the latest technology without having to wait. This affirms Xiaomi’s commitment to the flagship segment and brings a strong competitive advantage in an increasingly demanding market,” she said.

Retail system and community - 'leverage' for Xiaomi 15 Ultra

In the technology era, the shopping experience is not only about the product, but also about the surrounding supporting ecosystem. Viettel Store, with nearly 20 years of experience in smartphone distribution, realizes that a high-end device needs a strong retail system and a loyal user community to be successful. Xiaomi has built this, and it is the Xiaomi community - with millions of users in Vietnam - that has created a strong influence for the latest flagship line.

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Photo: Xiaomi

“The MiFan community is not only loyal users, but also important contributors to product development. For a device with many unique features like the Xiaomi 15 Ultra, having a community to share experiences, support each other and promote content creation is extremely important,” said a representative of Viettel Store.

What do early adopters say about the Xiaomi 15 Ultra?

The success of a flagship comes not only from technical specifications but also from practical experience. Technology reviewer Tony Phung, one of the first customers to own the Xiaomi 15 Ultra at Viettel Store, shared the reason for pre-ordering the product: “The camera of the Xiaomi 14 Ultra is already very impressive, but I expect the Xiaomi 15 Ultra to be even more groundbreaking, especially the telephoto camera - the feature I use the most. Through the previously leaked information, I saw many upgrades worth looking forward to, so I decided to close the order right away!”

He also emphasized Xiaomi's pricing and promotion policy: "I'm not worried about the price, because I think Xiaomi will bring a price that is suitable for the Vietnamese market. Last year, Xiaomi 14 Ultra had a good price when it was launched, so I believe Xiaomi 15 Ultra will be similar. Xiaomi has a very good policy at the time of launch, so I believe that customers who buy early like me, especially when buying at a time when the listed price is not yet known, will not hesitate too much."

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Technology reviewer Tony Phung - the first customer to pre-order Xiaomi 15 Ultra at Viettel Store. Photo: Viettel Store

In fact, even before Xiaomi 15 Ultra was launched in the Vietnamese market, Viettel Store recorded a lot of interest, with a series of attractive incentives for customers. The first Xiaomi 15 Ultra owners in Vietnam received a discount of 3 million VND, Xiaomi 15 Ultra Photography Kit to support professional photography, Xiaomi Buds 5 Pro headphones, a special gift set from Leica and an international warranty package. These are privileges that give users the opportunity to fully experience the power of Xiaomi 15 Ultra from the very first days.

The opportunity to receive "huge" incentives when buying Xiaomi 15 Ultra has not ended. From now until March 7, 2025, when pre-ordering Xiaomi 15 Ultra at Viettel Store, customers will still receive attractive gift sets, including a discount of 3 million VND, and will also receive a trade-in subsidy of up to 2 million VND.

In addition, customers who buy Xiaomi 15 Series can also enjoy a series of premium genuine services including: 24-month warranty, one free screen replacement within the first 6 months, one free out-of-warranty repair within 12 months. In particular, users can also use the DragonPass VIP lounge at the airport once, a GrabGifts Voucher package worth 100,000 VND, 4 months of free Spotify Premium and 3 months of free Google Gemini Advanced (including Advanced AI and 2TB Google One).

In particular, for the Xiaomi 15 Ultra product, Xiaomi also applies an international warranty policy, bringing peace of mind to users worldwide. The device is covered by a genuine warranty even when purchased in Vietnam and used abroad.

“With the company's favors for Vietnamese customers such as the launch time similar to international, the focus on developing a strong Xiaomi community and the product's high-end features, I believe that Xiaomi 15 Series will be an outstanding success,” shared Ms. Dinh Thi Dung - Director of Viettel Store.

Ngoc Minh