This year, the program received the support of Unilever Vietnam, Coca Cola Vietnam, P&G Vietnam and Mayhome. Passengers were covered for all travel expenses, free meals and drinks throughout the journey, given Tet gift baskets and road fees with a total value of more than 1,000,000 VND/person. Notably, when the convoy passed through each locality where Co.opmart was located, Co.opmart staff there would provide water and meals for passengers to continue their journey home to celebrate Tet. 
Of the 900 passengers of the Happy Bus, the majority are workers working in industrial parks and export processing zones in the city; students studying at universities and colleges; freelancers; job seekers... More than 40% of the passengers are families of 2-3 members or more, including many children accompanying their parents back to their hometowns to celebrate Tet. To ensure the safety of passengers, the Happy Bus drivers are carefully selected; on the same route, the drivers will take turns driving to ensure that the passengers get home. It is expected that the farthest bus will arrive after 24 hours (ie February 6, the 27th of Tet) in Quang Binh.
Since its inception, Saigon Co.op has made constant efforts to bring the best value to customers, the community and society. Especially in 2024, Saigon Co.op is aiming for a special milestone of 35 years of establishment and development. In addition to focusing on business, maintaining stable prices, bringing Vietnamese goods to all parts of the country, Saigon Co.op also expands programs for the community and society. During the Lunar New Year of Giap Thin, Saigon Co.op organized many support programs for workers to celebrate Tet such as: 0-dong fair selling essential goods at 0 dong, 0-dong Tet mini supermarket, more than 250 mobile sales trips bringing more than 5,000,000 price-stabilized items, high-quality Vietnamese goods to people in industrial parks - export processing zones, remote areas; presented 5,000 gifts with a total value of 3 billion VND to union members and workers in the program "Workers' Festival - Charity Market" on Co.op Online.
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