The above information was given at a working session to listen to reports on contents related to the organization of the National Tourism Year - Hue 2025 taking place on the afternoon of March 3 in Hue City. Deputy Minister of Culture, Sports and Tourism Ho An Phong and Permanent Vice Chairman of Hue City People's Committee Nguyen Thanh Binh co-chaired the meeting.
National Tourism Year and Hue Festival 2025 are typical cultural - economic - social and tourism events of national and international scale associated with the 50th anniversary of the liberation of Hue City (March 26, 1975 - March 26, 2025) and other major holidays and anniversaries of the whole country; responding to and welcoming Hue to become a centrally-run city to introduce and promote tangible and intangible cultural values, resources and unique tourism products of Vietnam in general and Hue City in particular; contributing to unlocking resources and exploiting more effectively the potential, strengths and distinct advantages of the city to create a breakthrough development in tourism, attracting more domestic and international tourists, contributing to promoting the socio-economic development of the locality.
Scene at the meeting.
In addition, the event also contributes to strongly promoting tourism development links between localities nationwide to promote strengths and potentials to develop tourism in the key economic region of the Central region as well as inter-regionally, contributing to enhancing the image, position and brand of Vietnamese tourism in general and Hue City in particular in the following years...
Reporting at the meeting, Ms. Tran Thi Hoai Tram, Director of Hue City Department of Tourism, said that previously, the Ministry of Culture, Sports and Tourism issued Decision No. 4225/QD-BVHTTDL dated December 27, 2024 approving the Project to organize the National Tourism Year - Hue 2025 and Decision No. 143/QD-BVHTTDL dated January 16, 2025 on establishing the Steering Committee and the Working Group of the Steering Committee for the National Tourism Year - Hue 2025.
Based on the contents of these decisions, on January 22, 2025, Hue City People's Committee issued Plan No. 35/KH-UBND on organizing activities of National Tourism Year and Hue Festival 2025 and Decision No. 224/QD-UBND on establishing the Organizing Committee and Sub-committees of National Tourism Year - Hue 2025. Currently, Hue City People's Committee is completing preparations for the opening program and promoting communication and promotion.
Ms. Tran Thi Hoai Tram, Director of Hue City Department of Tourism reported at the meeting.
As planned, the opening program of the National Tourism Year - Hue 2025 will be held at 8:10 p.m. on March 25 on the bank of the Perfume River, in the area of the National Academy Stele. The stage format will be semi-realistic on the water and on the shore. The performance format will be semi-realistic, combined with water screens, visual mapping, floor leds, pyrotechnic effects, hot air balloons, paragliding, heavy smoke, sound and light arrangements. The entire program will last from 90 to 100 minutes and will be broadcast live on VTV1.
Mr. Nguyen Thanh Binh, Permanent Vice Chairman of Hue City People's Committee, said that the locality has prepared, calculated, and built scenarios very carefully. The opening program scenario was carefully built, trying to express the soul of Hue culture.
Mr. Nguyen Thanh Binh, Permanent Vice Chairman of Hue City People's Committee spoke at the meeting.
During the working session, in addition to contributing ideas on the preparation stage, program, detailed script for the opening night... Representatives of relevant units also discussed coordination in organizing a number of contents and activities that the Ministry of Culture, Sports and Tourism will support for the locality within the framework of the National Tourism Year - Hue 2025.
Deputy Minister Ho An Phong emphasized that the National Tourism Year - Hue 2025 is of great significance, creating many values to promote tourism for Hue, is an opportunity to communicate, promote the image of Hue and increase the number of visitors, creating momentum for strong tourism development. At the end of the National Tourism Year, Hue must have new tourism products, new flight routes, new tourist markets, etc. To achieve effectiveness, the organization must be carefully and thoroughly prepared.
Deputy Minister of Culture, Sports and Tourism Ho An Phong spoke at the meeting.
Concluding the meeting, Deputy Minister Ho An Phong suggested that it is necessary to soon complete and promote the communication of the brand identity of the National Tourism Year - Hue 2025; Hue City Department of Tourism needs to take advantage of opportunities to connect businesses to develop tourism; For the opening program, it is necessary to prepare carefully, promote the application of technology; Relevant units under the Ministry of Culture, Sports and Tourism need to closely coordinate with the People's Committee of Hue City and departments and branches to prepare and successfully organize events, programs and activities of the National Tourism Year - Hue 2025.
The National Tourism Year and Hue Festival 2025 will be held with continuous activities throughout the year, starting with the Hue Festival 2025 Announcement Program and the re-enactment of the Lunar New Year's Ceremony on January 1, 2025 and ending with the Countdown Art Program - Welcoming the New Year 2026 on December 31, 2025.
With the theme "Hue - Ancient Capital, New Opportunities", the activities and events focus on 4 main program groups: Spring festival "Spring of the Ancient Capital" (January - March); summer festival "Shining Imperial City" (April - June); autumn festival "Hue in Autumn" (July - September); winter festival "Winter of Hue" (October - December).
Source: https://bvhttdl.gov.vn/chuong-trinh-khai-mac-nam-du-lich-quoc-gia-hue-2025-se-dien-ra-ben-bo-song-huong-20250303222036236.htm
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