Ho Chi Minh City Union of Trading Cooperatives ( Saigon Co.op ) - the parent company of retail brands: Co.opmart, Co.opXtra, Co.op Food,... has just organized the 2025 Supplier Conference, with the participation of more than 500 partners and business leaders at home and abroad.
2025 is identified as the year "continuing the 35-year journey of bringing happiness to Vietnamese families". Mr. Nguyen Ngoc Thang - Deputy General Director of Saigon Co.op - emphasized that the unit will be flexible in its operating methods, improve its ability to adapt to the market and promote innovation.
Accordingly, Saigon Co.op will devote large resources to modernizing shopping spaces, selecting product groups suitable for diverse customer segments and strongly developing e-commerce channels.
Mr. Vo Tran Ngoc - Sales Director of Saigon Co.op - shares about business orientation - Photo: Saigon Co.op
Specifically, Mr. Vo Tran Ngoc - Sales Director of Saigon Co.op - said that the unit will restructure its product portfolio towards differentiating geographical areas and customer segments. In addition, Saigon Co.op will deeply exploit exclusive products to keep up with consumer trends, promote the development of regional specialties and focus on the import and export sector.
"Saigon Co.op is committed to operating under a mechanism of responsibility towards partners, ensuring transparent information sharing and support with suppliers," Mr. Ngoc emphasized.
Within the framework of the program, Saigon Co.op signed a strategic cooperation agreement with 6 partners: Vinamilk, Unilever Vietnam, Coca-Cola Vietnam, Heineken Vietnam, Pepsico, Abbott.
The cooperation between Saigon Co.op and business partners was quickly put into practice with the opening program in 2025: Collect stamps to exchange for gifts to receive a collection of solid kitchen knives from the RoyalVKB brand from the Netherlands.
Saigon Co.op signed a strategic cooperation agreement with 6 partners
The program is exclusively cooperated by Saigon Co.op with L-Founders, a leading corporation in the field of developing customer loyalty programs, with more than 100 successful campaigns spread across 35 countries.
Drawing on experience in implementing campaigns in the most developed retail markets, L-Founder creates optimal solutions, combining technology and understanding Vietnamese consumer behavior.
The Stamp Collection and Gift Exchange Program 2025 officially took place from March 31st across Saigon Co.op's retail system. Customers save up to 91% when exchanging products in the knife collection including knives, scissors and cutting boards of the RoyalKVB brand.
Saigon Co.op cooperates with partners to implement the Stamp Collection and Gift Exchange Program in 2025
In 2024, Saigon Co.op and its business partners will organize a series of business and promotional activities to bring attractive incentives, the best prices and thousands of products bearing the mark "Saigon Co.op 35 years" to millions of Vietnamese consumers.
The cooperation also brings volunteer programs and social responsibility to the community such as: Son La Plum Festival, OCOP Agricultural Products Festival, Green Ambassador Vietnamese Family, Green Responsibility.
In particular, with the joint efforts of hundreds of units, the social activity platform Co.op Cares - a highlight in the 35-year journey of Saigon Co.op - was born, quickly creating positive effects with 150 social projects in the fields of health, education, and community.
Source: https://tuoitre.vn/saigon-co-op-to-chuc-hoi-nghi-nha-cung-cap-thuc-day-thi-truong-ban-le-2025-20250214181451909.htm
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