Exports of agricultural products and fruits to Australia in 2024 increased by more than 25.9% compared to 2023, reaching more than 111 million USD. Seafood reached more than 343 million USD, an increase of more than 9%, coffee increased by 48.3%, rice increased by more than 17%, confectionery increased by more than 23%, rubber increased by more than 17%... New items are difficult to enter Australia in large quantities, the Trade Office always focuses on paving the way. For example: Australia has not yet allowed the import of fresh chicken from Vietnam, but the Trade Office of importer M-import, together with supermarkets, has coordinated to promote the import of 15,000 processed black chicken products during the Vietnam Goods Promotion Week in Western Australia and Queensland in 2024, including trial at supermarkets and participation in international fairs, attracting a large number of consumers.
Vietnamese Goods Week in Western Australia and Queensland in 2024 with many agricultural and aquatic products; especially trial events and supermarket introductions, promotions with a shipment of 15,000 processed black chicken products.
Many importers at the Trade booth at the Foodservice Fair during the Vietnam Goods Week series
Inflation in Australia is still at its highest level since August 2024 when food prices peaked in 3 months (up 3.3% compared to 2.7% in December 2024) mainly due to a 12.3% increase in fruit prices. The Trade Office recommends that businesses focus on promoting the export of food, agricultural and aquatic products, and fruits to Australia right from the first months of the year. Rice export prices to Australia are still maintaining a good price and the export value increased by an average of more than 12.3% in January compared to the same period in 2024, although import volume was affected by pre-Tet stockpiles.
Trade Office activities invite trial of Vietnamese agricultural products at International Fairs
To boost exports, the Trade Office recommends that businesses actively participate in international fairs in Australia and discuss trade opportunities with the Trade Office. The Trade Office also recommends that businesses send decision-making people to contact to avoid Australian partners who have recently responded that they do not work directly with decision-makers, and many emails from Australian importers contacting Vietnamese businesses have not been responded to.
From May 18-20, 2025 at the Melbourne Convention & Exhibition Center, the Foodservice International Fair is a major fair in Australia for the food and beverage industry, as well as industries serving the industry such as: production of food cans, straws, food bags; industries related to restaurants, hotels, catering services as well as updating the latest equipment in the industry. It is expected that there will be nearly 500 booths and special events held on the sidelines such as Chef of the Year. We recommend that businesses consider attending.
In general, Vietnamese agricultural, aquatic and food products have covered Australia to far-flung areas such as the Northern Territory. The Trade Office wishes to cooperate with businesses to continue bringing many new products to Australia. For example: Mud crab in Australia (similar to Ca Mau) has a very high price and the quality is not typical, with a lot of roe like Ca Mau crab, so if it can be processed and packaged according to Australian regulations, it will be a product with a lot of potential.
Contact information to register to participate in the Foodservice Fair:
Fair Organizing Committee at Website: https://foodserviceaustralia.com.au/
Or contact Ms. Nguyen Thu Huong, Commercial Consul for support: [email protected]
Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/san-pham-nong-nghiep-viet-nam-thu-hut-nha-nhap-khau-australia.html
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