Trang Phap crammed a variety of musical materials into her latest product, but the result was a "mixed potpourri" because everything didn't fit together harmoniously.
Trang Phap's new MV features a large crew. SlimV plays the role of music producer, controlling the overall music. The MV director is Dinh Ha Uyen Thu. From the initial audience feedback, the MV trap It is considered to have strong investment, but the core value of music is not highly appreciated.
Chaotic
Music of trap is a mix of Trap, Rap... The singer's efforts to innovate and innovate in music are worthy of recognition. However, similar to the product Moonlight , a song that if crammed in too much would become a mess. The structure of Carrying tray challenging the music team and puzzling the audience's ears.
The song opens with a flowing verse. In the pre-hook, the melody of trap change, the pitch shift is more catchy. But the next chord change for the build up and hook returns to the "ear-level" feeling. Including the rap and development, trap change the tune too much
With this type of structure, trap would fit the nature of a product made to create 30 to 40 second clips for TikTok. From Moonlight , composed by Trang Phap, did not fit. The audience can sympathize with her as it was a song for many pieces of the band, created with the problem of dividing the "pieces" equally so that everyone could contribute their voices.
As for Trang Phap personally, this is too risky a choice. In a broader sense, this type of song structure is not new, it is too familiar with Kpop products. But a solo singer taking on the entire product, from verse, hook, to rap verse is a difficult problem. Of course, in Be trap , Trang Phap could not solve that problem.
It is easy to understand why, upon her debut, the female singer received mixed reactions from the audience. The first element to create a hit is the melody, the ability to catch the ear in the first few listens, trap not satisfied. The song is annoying with half "Western" and half "Vietnamese" lyrics, making it difficult to feel the content.
The biggest highlight of this product is the images in the MV, which are invested heavily and carefully. MVs in this style are Dinh Ha Uyen Thu's forte. Most of the scenes are staged in the studio, combining green screen and special effects. Trang Phap's visuals are fully exploited, the MV's transition ideas have many interesting things.
However, Trang Phap was accused of borrowing the style and images of famous Kpop MVs. After Can't close my eyes by Hung Huynh, MV trap is being condemned by the audience.
After 4 days of release, the MV attracted more than 300,000 views. With such a start, from the number of viewers and interaction index, trap is still far from the "top trending" position. Audience reception is the biggest measure of a product's success. trap Even though the MV is heavily invested, whether the product is successful or not, the core is still the music.
The song trap does not attract listeners, not to mention the good or bad factors, clearly goes against the current taste of Vietnamese audiences. Maybe a certain piece of music by trap will be noticed when attached to content on social media platforms. And the official product of trap It takes a miracle to compete for the "trending" track.
One stumble after another
Trang Phap has been active in the Vietnamese music market for quite a long time. The singer's career has fluctuated up and down. Recently, Trang Phap became famous again thanks to participating in the game show Chi Dep. In part, the controversies within the framework of the game show helped Trang Phap become the most popular Chi Dep.
On the other hand, musical quality is an important factor that helps Trang Phap shine in a competition. In a field of many artists, each with their own strengths, Trang Phap stands out because she is well-rounded. She can compose, sing, rap, dance well, has a bright visual and participates in music production.
In a short-term competition, with the support of the group of artists, Trang Phap did well. The audience expected the female singer to be an "old but new" factor, bringing a new breeze to the music market.
However, without the game show platform, Trang Phap returned to the independent path of an artist and continuously encountered difficulties. Before MV trap , product Dear future husband by Trang Phap in collaboration with Jsol did not achieve very good results. MV Moonlight LUNAS's products have been getting a lot of attention, but it's not the music that's made them famous.
Trang Phap wants to be young again, choosing for herself a musical color that is strongly Kpop-style, with strangely changing melodies, interwoven with rap, build up into electronic music drops and combined with choreography. This choice creates a unique path for Trang Phap, in a market that still favors Ballad, Rn'B, Pop mixed with many other music genres or Rn'B/Rap.
However, the reality in the Vietnamese market is that songs with a strong Kpop color are often not successful. Maybe Vietnamese audiences especially love Kpop music in general and BlackPink in particular. But a Vietnamese artist following Kpop is a completely different story.
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