The vast majority of Premier League teams next season have had direct conversations with their fans about the economic issue. The main content is not to negotiate or listen to fans' opinions on ticket prices, but rather business directors to present reasons for the need to increase ticket prices, the main reason being the increasing costs of organizing matches. Fans have to accept it, because the increasing costs of organizing matches are mainly due to issues related to... fans!
Premier League teams thrive on crowds
Surprising fact: the most expensive season ticket in the Premier League next season is for mid-table side Fulham. The ticket (economy class) costs £3,000 (around VND90 million) for adults and £2,500 for children (under 18). The other six clubs with adult economy class tickets that exceed the £1,000 mark are Arsenal, Tottenham, Man.City, Manchester United, Newcastle and West Ham. The three cheapest season tickets are Burnley (£500), Luton Town (£510) and Sheffield United (£528.5). No surprise, as these three teams have just been promoted.
Brentford, Chelsea and Tottenham are the three teams that have not increased ticket prices. The remaining teams that have increased ticket prices the most (20%) are Nottingham Forest, followed by Fulham and Aston Villa. Although they did not win any titles, they were three of the most successful teams last season (escaping the risk of relegation, with Villa even qualifying for the Europa Conference League).
" WORTH THE MONEY"
The story of the ticket price increase once again speaks to the power of English football. Of the 20 Premier League teams, 15 have to create a waiting list for fans to buy season tickets, meaning that the tickets have been sold out, only to reserve for cases of returning tickets later. On the other hand, English football is superior to the surrounding football in that even the second division is worth watching. The season ticket of Sheffield Wednesday - just promoted from the third to the second division - is already priced at 795 pounds, higher than the ticket price of many Premier League teams. A little comparison: for only 249 euros (nearly 6.4 million VND), you can buy a season ticket of AC Milan in Serie A!
In general, tickets to watch football in the Premier League are about 3 times more expensive than tickets to the major leagues around it such as La Liga, Serie A, Bundesliga, Ligue 1. Single tickets are of course more expensive than season tickets, and are very difficult to buy. Each team has a different policy on how to sell tickets. For example, Brentford will "yellow card" any audience who holds a season ticket but misses a match. If they receive 4 yellow cards, that audience will lose the right to automatically buy a season ticket for the following season. Similarly, Arsenal: must watch at least 17 matches to be given priority to buy a season ticket next year (Arsenal offers 3 Champions League group stage matches in addition to their 19 home matches in the Premier League).
In short, the general situation is that "audiences need tickets", more than "tickets need spectators". The cost of living has increased, but according to surveys, Premier League spectators said they would save on food and drink at the stadium, buy less products with the club's image, find cheaper ways to travel to the stadium, in general, take similar measures, instead of turning their backs on the stadium. It is also not by chance that the "Saturday black-out" rule - banning football on Saturday afternoon (2:45 to 5:15) - has been standing firm in the homeland of football since the 1960s. At that peak hour, anyone who wants to watch football, please come to the stadium!
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