In recent days, international visitors have flocked to Ho Chi Minh City to experience inner-city tourism products and inter-city tours to other localities. According to many tourism and travel businesses, the diversification of sightseeing, cultural and historical products, especially the “Westerners celebrate Tet” tour, has received positive feedback from tourists.
Attracted by cultural identity
Typically, on January 20, Vietluxtour Travel Joint Stock Company (Vietluxtour Travel) welcomed a Polish delegation of nearly 100 people on a tour of Indochina and experiencing Vietnamese culture for nearly 10 days in Ho Chi Minh City - the West - Phan Thiet... Coming to Vietnam during the Lunar New Year 2025, in addition to the tourist destinations with strong regional characteristics, the Polish delegation enjoyed a variety of traditional Vietnamese New Year dishes such as banh tet, banh chung, braised pork, pickled onions... and received lucky money according to traditional Vietnamese New Year customs.
Mr. Wojciech Pawelec, a member of the Polish delegation, said that he had been to Vietnam twice but this was the first time he had experienced the traditional Vietnamese New Year atmosphere. He was impressed by the brightly decorated street corners and roads in Ho Chi Minh City, reflecting the diverse cultural features of the Vietnamese people. In addition, many traditional dishes during the traditional Vietnamese New Year are very unique, especially banh tet, which is an attractive combination of pork and special local ingredients. Eating banh tet with pickled vegetables brings a new flavor to tourists.
Similarly, Mr. Thomas, a member of the Polish delegation, said that when he came to Vietnam during the Lunar New Year of At Ty in 2025, he felt excited about the entertainment events taking place in Ho Chi Minh City, especially the destinations selling Vietnamese handicrafts and Tet decorations, because these events do not exist in Poland. Along with the interesting traditional Vietnamese New Year specialties, the Vietnamese people are also very friendly and always welcome tourists at the tourist destinations.
On behalf of the Organizing Committee, Mr. Tran The Dung, General Director of Vietluxtour Travel, shared that the “Westerners celebrate Tet” tour is one of the unique products, bringing international tourists a rich experience of the traditional Tet culture of the Vietnamese people. Over the past years, Vietluxtour Travel has received very positive feedback from tourists after experiencing the traditional Tet in Vietnam. Therefore, the Company not only maintains but also renews this tour product to increase the uniqueness of Vietluxtour Travel’s products, bringing foreign tourists beautiful impressions of the culture, people and country of Vietnam.
At the same time, to diversify products and stimulate consumer demand, Vietluxtour Travel also focuses on investing in research and product development activities, diversifying cross-Vietnam tours, focusing on cultural characteristics, cuisine, and experiences at destinations to enhance the competitiveness of Vietnamese tourism compared to Southeast Asian countries in Indochina inter-route programs. Particularly for inner-city products in Ho Chi Minh City, Vietluxtour Travel has dozens of products with diverse types of sightseeing, culture, and history, including: Saigon Special Forces, From Old Saigon to Today's Ho Chi Minh City, District 1 - Night Colors, Saigon - Cho Lon Memories, etc.
Forecasting the tourism trend for the Lunar New Year of the Snake in 2025, tourism and travel businesses also pointed out that, in addition to the trend of choosing sightseeing products and experiencing Tet in the three regions of the North - Central - South, tourists also tend to choose relaxation products with high-class services. In addition to package tours, many tourists prefer some forms of F&E tours (a form of tourism in which tourists only need to book basic services in advance to prepare for the trip instead of buying a package tour), option tours (a form of product designed according to needs, designed to serve customers according to their needs, especially overseas Vietnamese).
Attract with practical work
Regarding the attraction of domestic destinations, The Outbox Company - a pioneering market research and data analysis company focusing on the tourism and hospitality sector in Asia, has just announced Most Loved Ranking 2024 - "TOP 10 most popular domestic and international destinations in 2024 by Vietnamese tourists". This ranking shows that domestic tourism continues to play an important role in the Vietnamese tourism industry, with the priority level for domestic vacations of Vietnamese tourists in 2024 remaining positive. The list of top 10 most favorite destinations by Vietnamese tourists last year shows that domestic tourism trends still mainly focus on famous destinations, with special priority for short and long-term vacations.
Accordingly, if Da Nang is the most favorite destination for Vietnamese tourists in 2024, Ho Chi Minh City will not only play a role as one of the source markets for domestic tourism, but also has full potential to become the top favorite destination for tourists. This is the basis for local tourism management agencies to continue to promote the priority in domestic market development policies, further promoting the distinct competitive advantages of Ho Chi Minh City in 2025 and the following years.
From the perspective of the management agency, Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, said that 2025 will be a breakthrough year for the city's tourism, with new, rich and diverse products from cultural tourism to discovery and resort tourism activities. Ho Chi Minh City wants to send a message about a dynamic, friendly and integrated city, always welcoming visitors from all over the world.
One of the impressive highlights of this year's Tet holiday is that the City Department of Tourism has deployed a series of activities to promote tourism images at the International Arrivals Terminal of Tan Son Nhat Airport with welcome messages in many languages, along with QR codes to access the City's tourism information system. Accordingly, the message "Ho Chi Minh City welcomes you" is conveyed in 27 languages, accompanied by vivid images that have been continuously broadcast on the LED screen at the baggage claim area at the International Arrivals Terminal; a system of posters promoting vivid images introducing the beauty and dynamism of Ho Chi Minh City has also been delicately arranged along the corridor of visitors' movement from landing to the immigration area...
On the other hand, in order to create a space for entertainment for people and tourists, the Ho Chi Minh City Department of Tourism coordinates with the People's Committees of districts, towns and Thu Duc City, and the tourism business community to organize a variety of activities to celebrate the Spring Festival and welcome the Lunar New Year of At Ty 2025 such as: Tet Viet At Ty 2025 Festival at the Ho Chi Minh City Youth Cultural House, District 1; On the Wharf, Under the Boat Festival 2025 in Ho Chi Minh City, in District 8...
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