Giving away a Mercedes worth over 2 billion VND, giving away 320 million VND immediately to customers who buy a house in November, paying only 10% of the value to own real estate... are policies to attract home buyers of many real estate businesses.
Buy a house and get a 2 billion VND car
Nam Long Group (NLG) has just announced the next sales policy at the Waterpoint Urban Area Project (Ben Luc District, Long An Province). Notably, the first promotional policy applied by Nam Long is that those who buy a villa worth over 20 billion VND will immediately receive a Mercedes Benz GLC 200 car, worth 2 billion VND.
"If the customer does not want to receive the car, the above amount will be converted and deducted directly from the house price," said a Nam Long representative.
In addition, another promotional policy offered by Nam Long for this opening sale is that in November, customers who buy real estate at the Waterpoint Project will immediately receive a gift worth 320 million VND. If the customer does not receive the gift, it will be deducted directly from the contract that the customer purchased.
In the current market context, preferential sales policies, including long and flexible payment schedules, are considered a decisive factor in the liquidity of each project.
Similarly, the Masteri Collection Project (Thu Duc City, Ho Chi Minh City) is about to open for sale, with Masteri as the investor. Customers who buy apartments here will receive 200 million VND as a housewarming gift when receiving the house, and an additional 24 months of management and operation fees.
At the Caraworld Cam Ranh Project (Khanh Hoa) which is about to restart sales after a long period of suspension, the investor KN Group said that customers who buy a beach resort apartment with a price of more than 4 billion VND/unit will immediately receive a solar energy system worth 250 million VND, 15 nights at Draco villa and a KN Golf Link membership card for 2 years.
At the townhouse and villa project called LA Home (Ben Luc district, Long An province), the investor also "played big" when offering a policy that customers who buy a house here will be given 16 taels of gold.
Flexible payment policy
Not only giving away money, luxury cars, and gold, many investors also launch payment policies with "unprecedented" incentives, where customers only need to pay a relatively low amount compared to the actual value of the product to be able to own a house.
For example, Phu Dong Group recently announced a new sales policy for the Phu Dong SkyOne Project (Di An City, Binh Duong Province). Accordingly, with a selling price of 30 million VND/m2, customers only need to pay 160 million VND, equivalent to 10% of the product value until receiving the house. In addition, customers will receive a gift worth 20 million VND when buying a house in this project and the amount will be deducted directly from the value of the sales contract. In addition, customers can also pay by installments to the investor, only about 9 million VND per month.
The TT AVIO apartment project (Di An City, Binh Duong Province), invested by the Japanese joint venture Cosmos Inita - TT Capital - Koterasu Group, offers a flexible "payment negotiation" sales policy, customers can choose the time and amount of monthly payment.
Specifically, in 3 years of progress payments, in addition to fixed installments, customers can directly propose payment schedules to the investor. Buyers are free to choose not to pay, pay less or pay more according to the % amount in the period.
Khai Hoan Land Group also said that it has a policy to support customers buying apartments at Khai Hoan Prime Project (Nha Be District, Ho Chi Minh City), with flexible payment support divided into 27 installments in 2 years, only 1%/month, helping to reduce financial pressure, bank loan principal interest paid 0 VND in 24 months, meaning customers will not have to pay interest and principal to the bank within 24 months...
Mr. Vo Hong Thang, Director of the real estate market research department of DKRA Group, said that currently, the psychology of home buyers is looking forward to the sales policy from the investor. The proof is that when a new policy is introduced, demand immediately increases again, the number of bookings increases. This means that in the current market context, preferential sales policies, in which the payment schedule is extended, are considered the decisive factor in the liquidity of each project. Current sales projects are sold by the policy and reputation of the investor. The attractive payment policies of the investor at this stage have brought demand back after a long period of silence.
“In my opinion, in the fourth quarter of 2024 and the first quarter of 2025, the market will have many big changes in transaction volume. Instead of investors directly reducing the selling price, they will switch to gift packages as well as attractive sales policies. This will help the market not to plummet in selling prices, and attract and stimulate customers. In addition, many investors launching products in November and December will create more excitement for the market, stimulate competition in making sales policies and promote the market to become bustling again,” Mr. Thang commented.
According to Mr. Thang, in the fourth quarter, the primary price level may continue to increase slightly due to the pressure of input costs for project development. However, customers are well supported by payment methods, bank loan support, and flexible sales policies of investors.
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