Improved supply, investors take advantage to open sales

There is no longer any waiting or waiting, investors who have available supply at this stage are taking advantage of the opportunity to open for sale. New supply is also expected to improve after a long period of shortage.

There is no longer any waiting or waiting, investors who have available supply at this stage are taking advantage of the opportunity to open for sale. New supply is also expected to improve after a long period of shortage.

When investors are optimistic and confidence in the market increases, it is also the time when real estate businesses quickly open projects for sale to meet demand. Talking to reporters, Ms. Trang Le, General Director of JLL Vietnam, said that when meeting with investors, they all shared that this year's sales target will double or triple compared to last year.

JLL experts assess that Vietnam's real estate market is facing many development opportunities, thanks to strong public investment in infrastructure. In addition, streamlining the administrative apparatus also helps to carry out legal procedures more conveniently, supporting long-term growth.

In the new cycle, people will witness increasingly specialized real estate-related services. Typically, sustainable development consulting services, strategic consulting on office space design to help work effectively, or finding strategic locations for supply chains, etc. This shows that the real estate market is entering a professional phase.

According to Ms. Trang Le, the market is gradually becoming more transparent, investors want to quickly launch products to anticipate the recovery, but they are being cautious in pricing and offering products that suit the needs.

“When talking with the parties, I realized that they want to bring the product to the market as soon as possible, but are also very careful in dividing the phases, segments, and opening the project at what time of the year to keep up with the market recovery,” Ms. Trang Le added.

In fact, after a long period of stagnation, businesses have started the "race" to launch products to catch up with the new cycle, promoting communication and kick-off (organizing events to launch and introduce) a series of new projects across the country.

In particular, the return of a series of large investors such as Vinhomes, Novaland, Dat Xanh, Phat Dat, Sun Group... with many breakthrough plans, especially in the Southern region, brokerage floors accordingly began to expand the market, preparing plans to "follow the wave" according to key projects.

For example, Novaland Group, after focusing on restructuring and accelerating the construction of key projects for early handover, has also begun to restart the business plan for two new projects in Ho Chi Minh City, Park Avenue and Palm City. The management board expects to have construction permits for these two projects in March and June 2025, respectively, with plans to open for sale in the second and third quarters of 2025.

Similarly, Khang Dien will launch a cluster of projects in cooperation with Keppel Land, including the Clarita and Emeria projects, in the second quarter of 2025. This project began construction of the low-rise subdivision in October 2023 and is now nearly completed. Khang Dien's sales in 2025 are also forecast to grow strongly compared to the low base level of 2024, reaching VND 4,860 billion.

In addition to new projects, the current supply in the market also comes from new subdivisions in metropolitan areas, in addition to the remaining product basket of previously implemented projects, now being restarted for further sale. In particular, some projects in Ho Chi Minh City such as Salto Uptown (SCC); Elysian - block B (Gamuda); The Berkley (Sonkim Land); Vinhomes Lotus Migga; Homes Riverside (Dat Xanh) ... are also planned by investors to launch new product baskets in the first quarter of this year.

Mr. Vo Hong Thang, Deputy General Director of DKRA Group, said that many investors are actively implementing sales when seeing positive signals from the market. Some projects that were launched for sale earlier have sold out their units and are accepting reservations for the next buildings, thus encouraging other investors to be more confident in launching new supply in the first months of 2025.

This year, the expected supply ranges from 13,000 to 15,000 units, concentrated in two markets: Ho Chi Minh City and Binh Duong. Class A apartments in Ho Chi Minh City are forecast to continue to lead the market, concentrated in the East; Class B and Class C apartments account for a large proportion of new supply in Binh Duong and other neighboring provinces. Projects with completed legal procedures, ensuring construction progress and convenient regional connectivity will be bright spots in liquidity.

Source: https://baodautu.vn/batdongsan/nguon-hang-duoc-cai-thien-chu-dau-tu-tranh-thu-mo-ban-d256765.html