Da Nang appreciates the impact of celebrities on tourism promotion and wants to continue attracting this group of visitors in the future after Bill Gates' trip.
In early March, billionaire Bill Gates visited Da Nang for a 4-day trip. The effects of the trip are still lasting as data from Google Trends shows that in the past 30 days, the keywords Bill Gates, the topics "Da Nang - City in Vietnam" and "Da Nang" have had a breakthrough search level.
Responding to VnExpress , Ms. Truong Thi Hong Hanh, Director of the Da Nang Department of Tourism, said that the city has become a destination chosen by super-rich tourists and celebrities to travel, record game shows, and carry out film projects. Famous people who have recently come to Da Nang, in addition to Bill Gates, include Indian billionaires and Korean stars such as Lee Joon Gi, Lee Je Hoon, and Kim Yoo Bin. Their appearance brings great recognition value to Da Nang, thereby increasing the media effect on social networking platforms, attracting many international visitors to the city.
Bill Gates plays tennis on Son Tra peninsula, noon March 7. Photo: Nguyen Dong
In particular, the trip of billionaire Bill Gates proves that Da Nang meets the standards to welcome high-ranking guests with strict requirements on the quality of facilities, services, civilized, safe and friendly destinations. This event also shows the potential to exploit different experiential tourism products, based on the core values of culture, heritage, history and nature of the city.
The fact that influential celebrities choose Da Nang helps position the city's image on the world tourism map. "This encouraging signal partly proves the effectiveness of Da Nang's tourism development orientation," said Ms. Hanh.
A representative of Da Nang tourism said that the top concern of high-end tourists is ensuring safety and privacy in addition to new experiences or emotional values. They do not want to publicize their travel schedules and share them on social networks. Instead, these people want to reserve their personal private space to freely explore and experience the destination. Therefore, Da Nang always focuses on ensuring service quality and human resources at tourism service businesses, preserving the destination brand.
Appreciating the impact of celebrities, recently, the Da Nang Department of Tourism has connected with them to promote destinations through many channels such as television stations, tourism corporations, entertainment companies, airlines, and festivals and events.
Specifically, the unit has collaborated with Korean TV channel IHQ to record the tourism promotion program "Travely" with sports KOLs such as Cho Eun-bi, Kim Hye-lin, Kim Ah-Ryong; implemented a program to promote Vietnamese culture, tourism, cuisine, and people in collaboration with Korean TV station SBS with the participation of Kim Yoo Bin - once the representative face of the famous girl group Wonder Girls.
Da Nang also enhances the image of domestic tourism through cooperation, bringing game shows "2 Days 1 Night", "Brilliant Journey", "Want to Eat, Must Go to the Kitchen" to the city.
Tourists view Dragon Bridge from a helicopter. Photo: Van Dong
In the coming time, the representative of the Department of Tourism said that they will continue to connect with event organizers and hotels to get information about plans to welcome celebrities, on the basis of respecting privacy, while continuing to promote destination communication. The unit believes that the important task is to research, develop and promote experiential, creative, in-depth tourism products based on cultural, historical, and natural values, suitable for the experiential needs of high-end tourists.
According to the Da Nang City Statistics Office, in the first two months of 2024, the city welcomed 1.1 million overnight visitors, up 23.3% over the same period. Of which, international visitors are estimated at 370,000, up 26.5% over the same period.
Collaborating with stars and famous people as tourism ambassadors has been a trend for destinations in the past two years. This approach in the tourism industry has proven to be effective, typically Taylor Swift or BTS. A study from Harvard University shows that celebrities have a "significant" impact on tourists' travel decisions, helping to increase product sales by 4% compared to competitors.
Tu Nguyen
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