From this point on, commercial Tet music products covered the market, leading to an uncompromising war in terms of promotion.
In the last months of the year and the beginning of the new year, the focus of the Vietnamese music market is the explosion of a series of shows and a series of Tet music products. On the contrary, the music projects of singers/rappers/producers will be temporarily put on hold to avoid variables in the period when many brands use their economic potential to crush each other.
The collaboration between SOOBIN and Cookie Fairy for product Baby! I miss home! is the first "bomb" in a series of Tet promotional music projects that have been, are being, and will be released. 8 years ago, this duo joined hands to fire the first "shot" for the series "Di de tro ve". Up to now, the MV Go to return Still a hit song, always has a place every time Tet comes and spring comes.
"Blockbuster" or "flop" of SOOBIN?
After the game show Anh trai vu ngan cong gai, SOOBIN rose strongly to once again become the most famous singer in the Vietnamese music market. Because of this, SOOBIN returned to the series Go to return of a fashion brand, with a large-budget MV. The collaboration between SOOBIN and Tien Cookie makes the audience even more hopeful about this product.
Before MV Baby! I miss home! When it was released, the product attracted the audience and had a particularly favorable start in terms of promotion. However, when it was released, SOOBIN and Tien Cookie's MV did not create an explosion as expected. This was a period when Vietnamese music did not have many competitive products, but SOOBIN's MV fell to 10th place on the trending list after 2 weeks.
With song Baby! I miss home, Cookie Fairy writes a story that begins with the passionate happiness of a boy and a girl. Then, in a quiet moment, the boy confesses, "Darling, I miss home."
This is an emotional Rn"B version, exploiting SOOBIN's beautiful voice and sharp vibrato. However, Baby! I miss home! From the music color, layout, melody and lyrics, it is still like an official music product for SOOBIN, instead of being placed in the context of advertising music. The song lacks concise, emotional lyrics such as "Going far away to return / Going far away to return, go, go to return ( Go to return ), "No trip is equal to a trip, going home with family, my heart is so excited to go to return" ( Go to return 2 ).
At this time, the brand's Tet music has flooded the market. Before SOOBIN, Ngo Kien Huy and Karik released Tet come back, my child , created a pretty good effect. Bui Cong Nam, one of the musicians specializing in Tet music, is taking the music industry by storm with his presence in a series of products for different brands.
Latest, song Too miserable then go to foster mother Noo Phuoc Thinh's song is taking over social media.
Until the Lunar New Year, commercial music still appeared continuously. This was a battle of "hotness" between singers/rappers representing a brand's media campaign. On the other hand, everyone poured money into advertising and promoting on various platforms, thus causing chaos in the music market.
Right now, audiences can be "forced" to listen to Tet music anywhere, from YouTube ads, TikTok to digital music. Everyone wants to be the winner, with the highlight music of this year's Tet holiday like Go home (Den Vau ft JustaTee), I will come back this Tet (Bui Cong Nam) and further are the first products of Go to return .
What is the classic Tet song?
In the world music scene, classic hits like Happy New Year (ABBA) or All I Want For Christmas Is You (Maria Carey) has a "come as soon as you're due" kind of vitality. In the moment of New Year's Eve, Happy New Year is the number 1 choice. Come Christmas, All I Want For Christmas Is You as a habit rose again and conquered all the major music charts.
In the Vietnamese music market, Tet music hits are also similar, within the scope of acceptance by Vietnamese audiences. Over the past 10 years, from the combination of brands and artists, Vietnamese music has had many hits on the theme of Tet. Go to return SOOBIN's has attracted nearly 100 million views on YouTube. Go home by Den Vau and JustaTee is close to reaching 100 million listens/views.
To talk about the classic Tet song from a Vietnamese singer, we cannot miss Spring butterfly remix of Ho Quang Hieu. In 2013, Ho Quang Hieu released Spring Butterfly , a Chinese song with Vietnamese lyrics. The song is causing a stir because of the new remix by Ho Quang Hieu, bringing the joyful spirit of Tet.
After 12 years, the spread of Spring butterfly countless. The original version first released by Ho Quang Hieu has disappeared. At the end of 2015, he re-released the MV, which has so far attracted more than 75 million views. From Ho Quang Hieu's voice, Spring butterfly hundreds of remixes have been spawned. Not to mention, the song has been covered by other singers and adapted into children's songs....
On Tet holiday, Spring butterfly fever again, this has been repeated for more than 10 years. A publisher shared with Vanguard about Spring butterfly generating huge digital music revenue. With the number of remixes and recordings being so large, Ho Quang Hieu himself finds it difficult to control the revenue from his hits.
Music of Spring butterfly has been the subject of many conflicting opinions, and has been criticized as a "market". In fact, on major shows and stages, Spring butterfly rarely chosen compared to many other Tet music hits. However, Spring butterfly has a special appeal to audiences in the West. After 12 years, the remix music of this song is still suitable to play at parties, stirring up the atmosphere at the beginning of the new year.
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