At the end of this year, Vietnamese films lost ground at home, giving way to Thai ghost films dominating the box office charts. Most regrettably, the project "Kaleidoscope: Retribution for Ghost" caused great disappointment in quality and low revenue.
The end of the year is often considered the golden time for Vietnamese cinema. Last year, Demon Dog took advantage of this opportunity to create a fever at the box office, raking in more than 108 billion VND.
Unfortunately, this year the Vietnamese movies are all haunted by Thai movies 404 run away and beat it right at home. The last movie to close 2024 is Kaleidoscope also not attracting customers, sluggish revenue.
Contrary to many people's expectations, the project adapted from Nguyen Nhat Anh's story was criticized because the script was limited, the director's creativity and acting were still not convincing.
Thai horror movies lead
404 run away now is the only Thai film released in theaters last week. Although not a blockbuster, the film still received special attention from Vietnamese audiences, especially those who love the horror comedy genre.
Right from the early screenings, the project climbed straight to the top 2 of the charts. Box Office Vietnam , then quickly surpassed the blockbuster Mufasa: The Lion King and Vietnamese movies Sister-in-law, Kaleidoscope: Get revenge on the ghost to take the top spot.
During the three-day weekend, the film earned more than 18 billion VND with 211,028 tickets sold in 6,431 screenings.
The movie is about a guy Cheat wants to buy back the old hotel to sell for a profit at an exorbitant price. However, the character soon realizes that the ghost of the former female owner is still wandering in the hotel, preventing him from carrying out his plan to get rich.
Basically, 404 run away now The plot is not interesting. The script still follows the familiar "ghost comedy" motif of Thai cinema, combining horror and comedy elements to lead the story.
However, the appearance of Thai projects still makes it difficult for Vietnamese films to dominate the box office. The work pushes Sister in law from top spot to second in three weekends.
The movie has Viet Huong, Pink Peach downgrade
Sister in law is a project that was introduced quite late, and its release date at the end of the year was more rushed than many other works.
However, the film still attracts attention because it is rated 16+, bringing together familiar faces such as Viet Huong, Hong Dao, Le Khanh, Dinh Y Nhung, Ngoc Trinh.
Despite the drop in rank, Sister in law grossed more than 16 billion VND over the weekend, bringing the total revenue to 70 billion VND and becoming the most successful work that Khuong Ngoc has ever directed.
The film's success was due to a good promotional strategy, plus the appearance of a familiar cast. Many viewers were curious about the first time Viet Huong and Hong Dao collaborated on the big screen. Not to mention, this is also the project that marks Ngoc Trinh's return after her private life's turmoil and legal troubles.
Sister in law also created a good word of mouth effect on social networking sites. Most reviews said the film's content was close and easy to feel, and the acting of Hong Dao, Viet Huong, Le Khanh... all left a good impression on viewers.
If not 404 run away now If there are any obstacles, the film's box office could potentially be even higher.
The remaining three positions in the top 5 of Box Office Vietnam are all animated films, respectively: Sonic the Hedgehog 3 (5 billion), Howl's Moving Castle (4 billion) and Mufasa: The Lion King (4 billion).
This proves the enduring appeal of animation. This genre is no longer just for children but has become an ideal entertainment choice for all ages.
Kaleidoscope failure
The biggest box office failure of the past week belongs to Kaleidoscope : Catch the ghost directed by Vo Thanh Hoa.
The project was adapted from one of the important works that made the brand of writer Nguyen Nhat Anh. However, the film did not create an explosive effect when it was released, and could not cause a fever like I see yellow flowers on green grass (2015), Blue eyes (2019), Once upon a time there was a love story (2024)…
During the three-day weekend, the total screenings of Kaleidoscope has not yet surpassed 1,000, causing the film to not make it into the top 5 of Box Office Vietnam which could only come in sixth place.
As of now, Kaleidoscope only earned over 4 billion VND. This is truly a disappointing number for a famous director like Vo Thanh Hoa and the Nguyen Nhat Anh story brand. At the current rate, it is likely that the film will have difficulty reaching the 50 billion VND mark, and may even have to withdraw from theaters early and stop at 10 billion VND.
After several weeks of release, Prince of Bac Lieu also lost attention, staying in theaters with 19 screenings and could not enter the top 10 of Box Office Vietnam . The film's total revenue is currently over 36 billion VND. It is likely that the work will be withdrawn from theaters earlier than the distributor's expectations.
This week, there are not too many outstanding projects released. Vietnamese movie lovers can choose Rain on Butterfly Wings – the work won two awards Excellent movie (Critics' Week) and Creative Film best at the Venice Film Festival 2024.
Therefore, it is likely that Thai movies 404 run away now continue to dominate the Vietnamese box office, unless the crew Sister in law Change the appropriate strategy to make the project surpass the competition on the track.
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