Opportunities and challenges for women

Social networks are opening up opportunities for rural women and female traders to expand their businesses, connect, and bring their products closer to customers. However, along with opportunities come challenges and risks as cyber fraud is becoming increasingly sophisticated, requiring women to constantly equip themselves with skills to do business effectively and safely.

Lesson 1: Getting rich from bamboo fences

People in Thuong Thanh village (Yen Binh commune, Quang Binh district, Ha Giang province) are familiar with the image of Ms. Hung Thi Dang filming videos introducing rural life and livestreaming products made by her and her fellow villagers.

Ms. Dang confided: "The road to our place is quite far, the traffic is difficult, so it is very difficult to reach customers. Thanks to social networks, I have the opportunity to introduce products such as Shan Tuyet tea, wild bamboo shoots... to women everywhere."

Also from her farm, Ms. Nguyen Thi Trang (Van Lang commune, Dong Hy district, Thai Nguyen province) and members of Mong Bo Cooperative No. 11 used social networks to sell beef products and introduce the cooperative's business services.

"Sometimes we are confused because we are not familiar with how to use the device, how to interact or the algorithms of each social networking platform. However, we work and learn at the same time, taking advantage of social networks to promote our products," Trang shared.

Ms. Hung Thi Dang (Yen Binh commune, Quang Binh district, Ha Giang province) is packing tea.

Since livestreaming to sell products, Ms. Pham Thi Voi’s (Huong Son commune, Nam Dong district, Thua Thien Hue province) agricultural products have sold very quickly. Doing business through social networking platforms does not cost much and helps Ms. Voi reach many customers.

The development of information technology has opened up opportunities for women in rural areas to develop their economies right in their homeland. Through the "online market", many products from the bamboo village such as agricultural products, local specialties, handicrafts, and products of traditional craft villages have been brought to the hands of many domestic and foreign consumers.

Women also quickly grasp and access social networking platforms such as Facebook, Zalo, Youtube, Tiktok... to promote and introduce products. "Promoting products on social networking platforms helps me sell products more easily.

It is estimated that about 80% of our products are known and purchased by consumers through social networking platforms," ​​said Ms. Vy Thi Lua (Quan Son commune, Chi Lang district, Lang Son province).

Next article: The transformation of female traders

Source: https://phunuvietnam.vn/kinh-doanh-qua-mang-xa-hoi-co-hoi-va-thach-thuc-voi-phu-nu-2024070114015158.htm