Intellectual property strategy - enhancing the value of local products

Việt NamViệt Nam01/03/2025


In 2024, Hoa Binh province will continue to make important strides in implementing the Intellectual Property (IP) Strategy to 2030, especially in intellectual property protection, brand building and business support.


Implementing the Intellectual Property Strategy to 2030, the Industry and Trade sector has deployed many inspection and examination activities to promptly detect and handle violations of the law, including violations related to trademarks. In the photo: Leaders of the Department of Industry and Trade and market management forces inspect goods at supermarkets in Hoa Binh city.


On June 7, 2024, the Department of Science and Technology coordinated with the People's Committee of Kim Boi district to organize a conference to announce and grant the decision on the right to use the certification mark "Muong Dong bamboo rice" for the district's bamboo rice products. At the same time, the People's Committee of Kim Boi district granted the first Certificate of the right to use the collective trademark to 5 households producing and trading Muong Dong bamboo rice.

Mr. Pham Hong Son, residing in Mo Da area, is one of five representatives of production and business households who were awarded the certificate. Mr. Son shared: Granting a certification label not only helps control product quality but also enhances reputation, promotes trade and protects consumer rights. This is also an opportunity to promote the unique culinary culture of the Muong Dong people, contributing to the development of the local economy and creating jobs for the people.

According to Mr. Son, currently, his family sells 6,000 - 8,000 bamboo tube rice tubes every day, with prices ranging from 7,000 - 8,000 VND/tube. Since being granted the certification mark, Muong Dong bamboo tube rice has been linked to consumption at restaurants, tourist areas in the province and neighboring areas.

Recognizing the important role of IP in socio-economic development, in recent times, the Provincial People's Committee has directed departments and branches to implement many propaganda and training programs to disseminate policies and regulations on IP. In 2024, the province organized 12 conferences and training courses with the participation of more than 300 enterprises, cooperatives and individuals in production and business.

In addition, the registration of intellectual property protection has achieved many positive results. By the end of 2024, Hoa Binh had more than 400 certificates of industrial property protection, including 20 collective trademarks, 31 certification trademarks and 1 geographical indication. In 2024, the province completed the registration of 4 certification trademarks including: "Muong Dong bamboo rice", "Lac Yen Thuy", "Pa Co Mai Chau black chicken" and "Mai Chau green dam fish", and continued to review the registration application for protection for "Luong Son Hoa Binh tea" and "Trung Thanh commune tea - Da Bac district".

Inspection and examination of the enforcement of intellectual property rights in the province have been vigorously implemented. In 2024, the authorities conducted 7 specialized inspections, examined more than 60 business establishments, detected and handled 5 violations related to trademarks with a total fine of up to 50.75 million VND.

In addition, the province has strongly implemented the intellectual property development program, especially the branding of key agricultural products. In the past year, the province has supported the establishment of industrial property rights for 6 enterprises with a total support of 50 million VND. In addition, the One Commune One Product (OCOP) program continues to be promoted, with 45 products achieving 3-star or higher OCOP certification in 2024. Cao Phong District People's Committee has implemented strict management measures for the "Cao Phong" geographical indication for orange products to enhance brand value and protect the rights of producers. Luong Son District People's Committee has also implemented projects to create and develop collective brands for the products "Luong Son Wine", "Lam Son Honey", "Luong Son Longan", "Luong Son Tea"...

Despite many positive results, the implementation of the IP Strategy in Hoa Binh still faces many difficulties. According to the Provincial People's Committee, the management, exploitation and development of intellectual property is still lacking in synchronization, many enterprises have not fully exploited the potential of protected IP rights. In addition, funding for quality control and product traceability activities is limited, affecting the ability to expand the market.

In the coming time, the Provincial People's Committee will continue to strengthen propaganda work, improve the capacity to enforce intellectual property rights, and have mechanisms to support businesses in registering for intellectual property protection. Close coordination between departments, branches and local authorities will play an important role in successfully implementing the intellectual property strategy to 2030, contributing to promoting sustainable socio-economic development of Hoa Binh province.

Minh Vu




Source: http://www.baohoabinh.com.vn/12/198836/Chien-luoc-so-huu-tri-tue-nang-cao-gia-tri-san-pham-dia-phuong.htm

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