The campaign 'Susu Recharge, Summer Painting Fun' attracts children with new activities

Báo Thanh niênBáo Thanh niên27/08/2024


Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 1.

Just released, MV Nap SuSu, Ve he ky tu has attracted millions of views and music listens.

SuSu Hero conquers "young buds" with the summer version of the MV with hundreds of millions of views "Cut the sorrow in half"

Starting the summer campaign, the brand immediately released a beautiful music video with an extremely catchy melody "Nap SuSu, Ve he ky tu". The MV is a perfect combination with lyrics rewritten on the background music of the song "Cut a couple of sorrows" - a product by singer Tang Duy Tan that just reached 100 million views in July 2024. The song " Cut a couple of sorrows" once made netizens stir and won the Phenomenal Song award in Lan Song Xanh 2023. After only 1 month of airing, the MV brought in millions of views. million views on YouTube, Facebook and TikTok thanks to the enthusiastic response of children and parents.

In addition to impressive scenes and effects, vibrant dances, the MV also features talented, young faces and currently owns a huge number of "young fans" on social networking platforms such as: hot TikToker Le Bong, YouTuber Sammy Dao, Phong Can. The MV is a spiritual gift. for a different summer that children always dream of.

Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 2.

Le Bong and Hero Team bring a vibrant music video, with fun, "trendy" dance moves.

With positive messages throughout its media campaigns, SuSu & Hero continues to spread a joyful spirit, fueling children's rich and creative imaginations, leading young audiences to a magical and colorful adventure in the MV Nap SuSu, Ve he ky tu.

When entertaining music becomes the inspiration for your child's summer vacation

MV " Nap SuSu, Ve he ky tu" is a typical example of SuSu & Hero's creative and attractive communication. Through this MV, the brand wants to send the message to children "SuSu & Hero will always accompany children's imagination" to make their dream summer come true. Children's dream world is brought to life with the magical appearance of a unicorn drawn from stars, a "camel" in the desert or a mermaid with turtles and sharks under the ocean...

Sharing with SuSu & Hero, Le Bong - the character in the MV excitedly said: " Bong is very happy and filled with happiness to have the opportunity to contribute to creating a brilliant and meaningful summer for the children through this project with Vinamilk. Hopefully the melodies and images in the MV will spread so that Vinamilk can become a bridge to bring joyful, radiant moments and inspire dreams, creativity and give wings to the imagination of every child".

Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 3.

Le Bong transforms into a mermaid in fairy tales

Pioneering investment to help children access exciting AI technology

To make every interaction between children and the brand unique and new, in this campaign, the brand also brings modern AI Generated artificial intelligence technology, helping to turn children's drawings into vivid videos just for them, with two simple steps: send your child's creative summer drawing and a lovely portrait. More than 3,200 videos from drawings created in just 15 days of the program have shown the love of children and their families for the new technological activities that the brand brings.

Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 4.

Not stopping there, besides activities on social media platforms, SuSu & Hero also stirred up the summer with an offline event at Tiniworld Ha Dong with more than 1,200 children participating. The special feature of the event is the new 3D Mapping Motion technology - a performance technique that combines light and animation to create a 3D effect on a flat surface. The paintings, animals, and images that children create on paper will move on the big screen in a magical and exciting way.

Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 5.

Let's create an amazing Summer with baby Beer from Ms Beer TV family

Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 6.

Make colorful paintings on paper more vivid with 3D Motion Mapping technology

Chiến dịch 'Nạp Susu, Vẽ hè kỳ thú' thu hút bé với các hoạt động mới lạ- Ảnh 7.

Bustling atmosphere at the two-day event at Tiniworld Ha Dong

With many years of passion in creating entertainment content that incorporates healthy educational messages, constantly investing in modern technology, creative content, quality music, as well as collaborating with famous artists with social influence, Vinamilk has been affirming its unique way of doing communication. In the near future, Vinamilk will continue to launch many products with more practical and interesting messages, aiming at comprehensive development for future generations.



Source: https://thanhnien.vn/chien-dich-nap-susu-ve-he-ky-thu-thu-hut-be-voi-cac-hoat-dong-moi-la-185240827150748175.htm

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