It can be seen that never before has the domestic consumer market been in a period of favorable buying and selling of cheap goods as it is now. Every item, every field has supply streams, direct sales outlets to every family with diverse designs, optional quality and most importantly, surprisingly cheap prices.
Cross-border sales channels from the Chinese market, opened for sale domestically, such as Lazada, Shopee, and recently Taobao... compete to launch "shockingly discounted" sales and free shipping, causing a flood of goods.
Standing out this past fall, Temu was a major sales channel, with programs that shook consumer psychology. Fortunately, this distributor was not licensed to do business, so they had to withdraw. However, that does not mean they will stop, but certainly, in the near future, they will return, and continue to "make waves" in the market.
Some consumer goods manufacturers in the Central region have had to speak out to warn about this situation of cheap goods. Their assertion is that their products are very difficult to compete with Chinese industrial goods, a fact that has been proven in the US and European markets.
China’s electronics and consumer goods industry has reached an uncontrollable level, and no country’s domestic production will be able to contain the cheap goods they release. These goods are both abundant and radically discounted due to flexible sales policies, mainly to recover production capital or to clear inventory. When poured into a market, it can dominate the whole market.
The problem is that such cheap goods, the deeper they go, the more they disrupt the market and put pressure on domestic manufacturers.
Mr. Phan Hai - Director of BQ Shoe Manufacturing Company (Da Nang) acknowledged that for the same group of women's shoe products for young people, domestic enterprises can only produce a few models each month. When placed next to a large amount of goods coming in from outside, with hundreds of models, and prices that differ by up to 50%, how can consumers not choose them?
Young people in urban areas, especially those who prefer a variety of designs and styles, when seeing extremely low sales prices, of course they will choose them even though they know the quality may not be good. With such competition, domestic manufacturers will only fail.
But more worryingly, cheap goods also lead to the risk of deflation of consumer culture. That is, when users get used to cheap prices, accept goods that do not guarantee quality, and have problems with sales policies later, it also means that consumer psychology declines, making it difficult to return to choosing higher value consumer products.
Beware of the cheap goods "trap"?
The 2025 Lunar New Year is approaching. It can be seen on social networking forums and online sales channels that a huge amount of goods have been “waiting” by Chinese manufacturers and traders. Information about “crash sales” and “90% price reductions” is spreading rapidly.
Urban areas and big cities are the focus of these sales. Zalo, Tiktok, and Facebook accounts of young people are bustling with activity every night, following sales campaigns, “hunting for sales”… According to consultants, this Tet season will be a changing context, when online e-commerce explodes, consumer goods on the market are not many, but on social networks, there is a huge amount of transactions.
“The problem is that with this mentality, consumers will adapt to cheap prices, accept all industrial consumer goods, gradually form the habit of buying cheap goods, and “fall into the trap” of cheap consumption,” a consultant emphasized.
According to this person, after a while, social consumer psychology will reject high-quality brands, products, unique designs... with higher standards.
Even with the popular argument on the internet, "watches are just for telling time, 100 thousand dong or 10 million are the same", to accept all consumer values equally, eliminating scientific innovations and higher technical achievements.
The danger is that, by both refuting scientific innovations and creating the notion of “trendy goods”, consumers will confuse values and be willing to buy fake and counterfeit goods. Cheap consumer industrial manufacturers will completely dominate the market and disrupt consumer culture in society.
It is time to have clear messages, a thorough understanding of the problem of the low-cost consumer market, and to help consumers recognize the “backward” edges when accepting the “leveling” of commodity values. This is a requirement for social managers, businesses, manufacturers, and every knowledgeable consumer in today’s urban life.
Source: https://baoquangnam.vn/canh-bao-voi-hang-gia-re-3145929.html
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