New traceability requirements in Northern Europe
Clear labeling of origin: Blended honey must clearly state each country of origin on the main label.
Applying modern testing technology: Honey samples will be tested using advanced technology to ensure authenticity.
Full traceability system: The entire supply chain, from hive to final product, must be clearly documented.
Unified analytical standards: By 2028, the EU will adopt standardized analytical methods across the region.
Advice for Vietnamese honey exporting businesses
1. Build a traceability system from beehive to product
Traceability is a core requirement to ensure transparency and regulatory compliance in the Nordics.
Action required:
Set up a detailed recording system for the entire process from beekeeping, harvesting, processing to packaging.
Use technology like electronic labels or supply chain management software to track products.
2. Quality assurance and international certification
Product quality is a decisive factor in the Nordic market. Obtaining international certifications will increase the credibility of the business.
Action required:
Invest in quality testing at the source, ensuring honey is not adulterated.
Achieve certifications such as Organic Certification, Fairtrade, or Rainforest Alliance.
3. Prepare compliance costs and support manufacturers
Complying with new regulations entails significant costs, especially for small and medium-sized businesses.
Action required:
Estimate the cost of geo-mapping, quality control and traceability system development.
Provide financial or technical support to local farmers to meet the required standards.
4. Use regulations to create competitive advantage
Proactive compliance can help businesses gain a foothold in the Nordic market.
Action required:
Promote environmental efforts and transparency as a product value added.
Connect with importers, attend trade fairs in Northern Europe to expand your customer base.
5. Contribute to sustainable development
Nordic consumers are particularly interested in environmentally friendly and sustainable products.
Action required:
Implement green manufacturing strategies, minimizing environmental impact throughout the supply chain.
Demonstrate that your business's products contribute to ecosystem protection and deforestation reduction.
Opportunities and challenges for Vietnamese enterprises
Opportunity: The Nordic market values products with clear traceability and high quality. Complying with the new requirements will help Vietnamese businesses access a potential and sustainable market.
Challenges: Regulatory compliance costs and the ability to compete with large competitors from Europe and other countries will be major barriers.
Meeting stricter traceability requirements in Northern Europe will not only help Vietnamese businesses access potential markets but also contribute to sustainable development. Careful preparation, investment in quality and transparency will help businesses not only overcome challenges but also take advantage of opportunities to expand market share in this region.
Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/cac-yeu-cau-truy-xuat-nguon-goc-chat-che-hon-dang-chi-phoi-thi-truong-mat-ong-bac-au-va-loi-khuyen-cho-doanh-nghiep-xuat.html
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