The ASUS Experience Store is a space where consumers can fully explore the ASUS product ecosystem, from high-end laptops for office users, gaming laptops for gamers and users who require the most powerful performance, specialized laptops for content creators, to product lines for businesses. At the same time, the store provides in-depth consulting services from ASUS experts, bringing a premium shopping experience to customers.
In addition to product experience areas, ASUS Exclusive Store will also host technology seminars with the participation of industry experts, helping consumers stay updated with the latest trends and breakthroughs in the field of computer technology.
ASUS currently holds 27% of the consumer laptop market share, 25% of the gaming laptop market share, and leads the Copilot+ PC AI laptop segment with 76% market share in Vietnam. A strong presence in many segments has helped ASUS firmly consolidate its position in the market.
With a usable space of up to 135m2, ASUS Exclusive Store is designed for users to access and experience the entire range of ASUS products, from high-end laptop lines such as Zenbook, Vivobook S, the national laptop line Vivobook, to specialized products such as ProArt for creators. In addition, high-end gaming laptop lines ROG Strix, Zephyrus, Flow or business laptop products such as ExpertBook, ExpertCenter are also displayed for customers to experience in the most comprehensive way.
Mr. Eric Lee, Director of Southeast Asia (Vietnam, Myanmar, Thailand, Cambodia, Laos) of ASUS, shared: "This opening event is not only an important milestone in the development of ASUS in Vietnam, but also creates more options for consumers to experience the ASUS product ecosystem more easily and conveniently. We hope to cooperate with more distributors to expand the ASUS Exclusive Store model nationwide."
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