On the morning of January 3, the Ministry of Culture, Sports and Tourism held a conference to review the work in 2023 and deploy tasks for 2024. Here, Meritorious Artist Xuan Bac delivered a speech on Proactively transforming, meeting the needs of building Vietnamese culture and people in the new situation.
Meritorious Artist Xuan Bac, Director of Vietnam Drama Theater, delivered a speech. (Photo: Thanh Tung)
The Director of the Vietnam Drama Theater emphasized that the 4.0 industrial revolution, besides scientific achievements and development support to meet the needs of life, also has negative impacts on culture.
When social networks develop explosively, information is spread exponentially, with bad, toxic, and inaccurate information spreading. A segment of the audience is willing to express their opinions and opinions in an emotional, unverified way, ready to judge and label, making anyone a victim of bullying and attacks on social networks.
"For propaganda work in the new era, we really see the value of taking shortcuts in information. There are anonymous pages and fake pages that intentionally cause misunderstandings, create public opinion, and swap concepts to orient and incite gullible, ignorant people.
Besides, there are many netizens who are willing to express their opinions hastily, without verification, ready to judge or label, making anyone a victim of bullying and attack on social networks, " said Meritorious Artist Xuan Bac.
Meritorious Artist Xuan Bac emphasized: " If we let this situation continue, one of the cultural traits of Vietnamese people in the new situation is the culture of judgment, labeling, and following trends - it is indeed too dangerous.
That is why we always pay attention to the work of correcting, editing, and explaining promptly to avoid spreading suspicion. At the same time, the Vietnam Drama Theater often stages skits and programs in coordination with propaganda units to raise people's awareness, consciousness, and skills on this issue .
The Director of the Vietnam Drama Theater hopes that the Ministry of Culture, Sports and Tourism and related ministries, departments and branches will have more drastic and thorough solutions to overcome this situation.
Artist Xuan Bac is currently the Director of the Vietnam Drama Theater.
Artist Xuan Bac said that as an art unit under the Ministry of Culture, Sports and Tourism, artists of the Vietnam Drama Theater are very aware of their role and position in promoting the good values of culture and protecting the cultural and ideological borders to meet the needs of building Vietnamese culture in the new situation.
Vietnam Drama Theater has determined action strategies in each specific stage, overcoming difficulties to build a developing Theater with typical works of art, thereby making an important contribution to building people and culture in the new era today.
To realize its goals, in recent times, the Vietnam Drama Theater has paid special attention to promoting advertising, communication, digitalization, diversifying the content of plays, expanding international cooperation and exchange...
In terms of communication work, the Vietnam Drama Theater always pays special attention to specific tasks: building websites, Fanpages, promoting plays on social networking platforms: Facebook, Tiktok... "We have determined that building the Vietnam Drama Theater brand on social networks is the Theater's self-positioning and promoting itself to everyone to gain a certain voice and influence."
The Director of the Vietnam Drama Theater said that communication work is not only carried out by the communication department, but also widely carried out to members of the Theater.
Artists and staff of the Vietnam Drama Theater always consider promoting their unit's activities to be an important task, thereby building a working habit and also a channel to attract a certain number of audiences to the Vietnam Drama Theater to watch plays.
In addition, the Vietnam Drama Theater also cooperates with units such as Television Stations, Film Studios... to create conditions for young artists and actors to make films, thereby contributing to creating typical artists, contributing to the country's art.
In his speech, Meritorious Artist Xuan Bac emphasized the role, function and mission of the Vietnam Drama Theater which is to stage and organize performances of typical drama programs and performances bearing national and modern cultural identity according to the artistic orientation of the Ministry of Culture, Sports and Tourism. The plays are not only diverse in topics, reflecting real life and society, but also have a very close and modern approach to the audience, easy to watch and easy to accept.
Meritorious Artist Xuan Bac said that in the construction of Vietnamese culture and people, in the new situation, cultural soldiers are pioneers, fighting not with guns but with the works of art they create, with artistic perspectives, and with their views on society.
"We know clearly who we are fighting against? We are fighting against bad habits, distorted views, superstitions, degeneration and evil things that exist around us.
We appeal to people's thoughts and perceptions so that our country has many good citizens, exemplary elders, enthusiastic youth, aspiring middle-aged people, and innocent children who know how to love and share.
From there, it creates a strength of national solidarity, indomitability and pride in the Vietnamese people. Along with that, artists also have the mission of making other countries in the world admire and aspire to Vietnamese cultural values...".
As soldiers on the cultural and ideological front, the Theater is always proactive in changing itself to meet the needs of building Vietnamese culture and people in the new situation from professional capacity, social awareness, political courage, communication approach, constantly grasping information and trends to contribute to building Vietnamese culture and people in the new situation.
Le Chi
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