AEON Vietnam and the 14-year journey of joining hands to nurture the young generation

AEON continues to affirm its commitment to join hands in nurturing and developing the young generation of Vietnam, through diverse activities in Vietnam - the Group's second key market besides Japan. In 2024, the AEON scholarship program will increase its total value to 900 million VND, nearly double that of the previous year, awarded to excellent students in Ho Chi Minh City.

AEON Vietnam's sustainable development strategy focuses on three main pillars: economic, environmental and social. In the social pillar, AEON Vietnam sets four core goals: promoting comprehensive health (well-being), ensuring diversity, equity and inclusion, supporting disaster recovery and nurturing the younger generation.

With the goal of encouraging the young generation of Southeast Asia to overcome difficulties through financial support, the AEON Scholarship program helps students improve their learning conditions, thereby equipping them with skills and knowledge to confidently develop themselves, becoming a positive factor promoting the common development of the community.

On November 25, the 14th AEON Scholarship Award Ceremony took place in Ho Chi Minh City, under the trust of the AEON 1% Foundation, implemented by AEON Vietnam in coordination with universities, with the participation of representatives of the AEON 1% Foundation, representatives of 9 member companies of AEON Group in Vietnam, representatives and students from universities in Ho Chi Minh City including Ho Chi Minh City University of Economics (UEH), Ho Chi Minh City University of Social Sciences and Humanities (USSH), and Ho Chi Minh City University of Education (HCMUE).

AEON Vietnam awards AEON scholarships 2024, supporting students to confidently conquer the path of knowledge.

Speaking at the ceremony, Ms. Sasaki Mariko, Secretary General of the AEON 1% Foundation, emphasized: AEON Scholarship not only supports university students in Asia but also acts as a bridge between Japan and the future students' home countries. Since its launch, the project has awarded scholarships to 1,339 Vietnamese students.

“ This scholarship is the result of the hard work and effort of our students. We hope that you will always be grateful to your families and teachers who have supported you on this journey, ” she said.

Ms. Sasaki Mariko - Secretary General of AEON 1% Foundation - spoke at the scholarship award ceremony in Ho Chi Minh City.

In 2024, nearly 100 third- and fourth-year students from 6 universities in Ho Chi Minh City and Hanoi will receive AEON scholarships.

Each scholarship is worth 800 USD/year (equivalent to about 20 million VND), maintained for 2 consecutive years for students with excellent academic performance but difficult economic circumstances. This is double the support level compared to previous years, in Ho Chi Minh City alone, the total value of the scholarships is up to 900 million VND.

Phan Thi Tra My, a third-year student majoring in English at Ho Chi Minh City University of Education, shared: “ This scholarship not only provides financial support but is also a great source of spiritual encouragement for me. It not only helps me quickly achieve my current wishes but also serves as a springboard to bring me closer to my dream.”

Representing excellent students, Phan Thi Tra My spoke at the AEON Scholarship Award Ceremony 2024.

With the goal of creating a useful playground for young people to interact, learn and exchange cultures, AEON organized the AEON Japanese Speech Contest for the first time in Vietnam on November 26.

The competition attracted the participation of students from 8 universities. The winning students will join representatives from countries in Southeast Asia and China to participate in a cultural experience trip in Tokyo. The best contestant in the competition will represent Vietnam in the international competition in February 2025 in Japan.

AEON Japanese Speech Contest attracts many young people to participate, showing their passion and talent for the Japanese language.

Previously, last August, in order to promote cultural exchange and develop leadership skills for the young generation, AEON Vietnam cooperated with the AEON 1% Foundation Club to organize the 15th "Asian Young Leaders" program. AEON Vietnam cooperated with the AEON 1% Foundation and partners to implement this program.

Students from high schools such as Hanoi - Amsterdam High School for the Gifted, Phan Dinh Phung High School, Viet Duc High School, Chu Van An High School (Hanoi), Le Hong Phong High School for the Gifted, Nguyen Thuong Hien High School, Nguyen Huu Cau High School, and Nguyen Thi Minh Khai High School (HCMC) represented Vietnam to participate in this year's program in Japan.

Together with 72 students from 8 Asian countries, they participated in activities to practice teamwork skills, information analysis, presentation and critical thinking, with the theme "Qualities needed for future leaders".

AEON’s activities not only affirm its commitment to join hands in nurturing and developing the young generation of Vietnam but also contribute to building a cohesive, developed and sustainable Southeast Asian community. In the coming time, accompanying the community in raising awareness about the environment and sustainable development, AEON Vietnam plans to implement the AEON Cheers Club program.

This is a series of extracurricular activities for primary school students, expected to be piloted at AEON Tan Phu from December 2024. AEON Vietnam will continue to strive to bring more meaningful initiatives, together with the community to create good and sustainable values for society.