ANTD.VN - With a total investment of more than 1.5 billion USD, AEON is constantly expanding its business activities and diversifying its retail model in Vietnam.
After more than 10 years of presence in the Vietnamese market, AEON has continuously expanded its business activities, affirming its position in Vietnam - the second key market of AEON Group, after Japan.
With a total investment of more than 1.5 billion USD, AEON has been implementing a strategy to diversify retail models to suit the changing needs and behaviors of Vietnamese consumers, providing convenient shopping experiences and enhancing customers' lifestyles.
In 2024, AEON Vietnam - the company in charge of the general retail sector of AEON Group in Vietnam, plans to open a total of 04 general stores and supermarkets (TT BHTH & ST). This is part of the company's strategy to bring convenience, fully meet the daily needs of customers, and bring AEON standards closer to local people.
 |
AEON Vietnam officially opened AEON Ta Quang Buu last September in District 8, Ho Chi Minh City. |
Last September, AEON Ta Quang Buu officially opened, located at Parc Mall (District 8, Ho Chi Minh City). Previously, AEON Vietnam launched a supermarket located outside AEON Shopping Center, a streamlined supermarket model with a smaller scale and mainly focusing on the food industry.
Also located outside AEON Shopping Center, however, AEON Ta Quang Buu is a General Merchandise Center and Supermarket with an area of nearly 7,000m2, 2 floors with a full range of products: from food, fashion to furniture.
Mr. Furusawa Yasuyuki, Member of the Board of Directors, AEON Group (Japan) in charge of the Vietnamese market, and General Director of AEON Vietnam shared: “ AEON will accelerate network development and open new business locations, thereby increasing “touch points” with customers. Through the expansion of the business system, AEON not only contributes to the development of Vietnam's commercial infrastructure but also promotes the consumption of Vietnamese products through AEON's distribution and retail system ”.
Not stopping at Ta Quang Buu, AEON plans to open AEON Xuan Thuy in Hanoi at the end of 2024. With a larger scale, continuing the model of a general department store and supermarket, AEON Xuan Thuy promises to become a new destination for the capital's residents.
In addition, according to Mr. Furusawa Yasuyuki, AEON Vietnam is also actively looking for suitable locations and cooperation opportunities with real estate developers in Vietnam to deploy retail models in partners' buildings and shopping centers.
AEON's long-term goal is to create more touch points with consumers, while meeting modern consumption trends and contributing to the socio-economic development of the community, creating a sustainable and prosperous life for people where AEON is present.
Source: https://www.anninhthudo.vn/tong-von-dau-tu-hon-15-ty-usd-aeon-viet-nam-lien-tiep-mo-trung-tam-moi-post592258.antd
![[Photo] Prime Minister Pham Minh Chinh chairs Government Conference with localities on economic growth](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/2/21/f34583484f2643a2a2b72168a0d64baa)
Comment (0)