Pham Thi Y Hoa has always been passionate about brocade weaving.

Holding a newly completed brocade wedding dress for a guest, Ms. Pham Thi Y Hoa - a resident of Lang Teng who has a lot of connections with the brocade weaving profession, shared: "Brocade weaving here is considered a profession "passed down from mother to daughter", every girl growing up needs to know how to weave..." Like many other Ho Re ethnic girls, from a young age, Y Hoa was exposed to the loom and learned how to weave from her grandmother and mother. At the age of 13, Y Hoa earned a living from brocade weaving. She has been passionate about brocade weaving since then and can sit by the loom all day. Growing up, although going to school to become a preschool teacher, Y Hoa still does not forget the brocade weaving profession and always wonders how to develop the traditional profession. "The brocade of our village is beautiful, good quality, not inferior to products from other places, but why is it still struggling locally, not known by many people from other places. What can we do to make a living from brocade weaving?”, these questions kept haunting Y Hoa. To answer the questions she asked herself, she researched and began her journey to start a business with brocade weaving. In 2018, Y Hoa decided to focus on weaving, focusing on improving the form and improving the quality of the products. To meet the diverse needs of customers, in addition to traditional brocade products, she also designs and produces modern, eye-catching, and trendy innovative products. Brocade products are not only limited to clothes, scarves but also include handbags, ties, ao dai, wedding costumes, innovative items... Realizing the development of social networks, instead of producing and waiting for tourists to buy brocade like before, Pham Thi Y Hoa boldly took the lead in promoting products on social networking platforms, e-commerce platforms... Not stopping there, when there are fairs connecting supply and demand, exhibitions of brocade, costumes of ethnic minorities, Y Hoa proactively participates to introduce and promote Ho Re brocade products of her hometown. Up to now, products designed by Y Hoa have been promoted and introduced to 14 countries around the world.

Pham Thi Y Hoa shared: "My biggest wish is that the local brocade weaving profession will be known to more people, Ho Re brocade will expand further to create jobs and stable income for the people, while contributing to preserving and promoting the traditional profession of our ancestors."

Article and photos: KIM ANH