(kontumtv.vn) – Kera Vegetable Candy products show signs of violating food advertising regulations, causing public outrage. The Food Safety Department requested clarification. People need to be alert to advertising information on social networks.

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Advertising Kera vegetable candy products online. Photo: PV

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Regarding the Kera vegetable candy product that has been causing public outrage due to suspicions of false advertising in recent days; according to the representative of the Food Safety Department, the Department has received information on a number of websites, Facebook, Tiktok... advertising the SUPERGREENS GUMMIES supplement product, called Kera vegetable candy, announced by Sisters of the Basket Group Joint Stock Company, at the address: 144-146-148, Street No. 11, Ward 5, An Phu Ward, Thu Duc City (Ho Chi Minh City).

The product is manufactured at ASIA LIFE Joint Stock Company (address 18/99 Nguyen Van Linh, Ea Tu commune, Buon Ma Thuot city, Dak Lak province) with signs of violating regulations on food advertising, causing public outrage.

The Food Safety Department has just sent an official dispatch requesting the Ho Chi Minh City Food Safety Department to urgently inspect the operations of Chi Em Rot Group Joint Stock Company regarding the production, publication and advertising conditions of Kera vegetable candy products and strictly handle violations (if any) in accordance with the provisions of law; at the same time, announce the inspection results on the media.

The Department also requested the Dak Lak Department of Health to urgently direct the inspection of ASIA LIFE Joint Stock Company regarding compliance with the conditions in the production process for Kera vegetable candy products. Specifically, inspect whether the production of Kera vegetable candy products on the licensed production lines is in accordance with regulations or not and strictly handle violations (if any) in accordance with the provisions of law and at the same time announce the results on the mass media.

A representative of the Food Safety Department said that, regarding a number of celebrities and social influencers, the carpet carpet advertising Kera vegetable candy products violated regulations on a number of websites, Facebook, Tiktok...

The Department also sent an official dispatch to the Department of Radio, Television and Electronic Information and the Department of Grassroots Culture, Ministry of Culture, Sports and Tourism, requesting coordination in checking information and handling violations so that the law is strictly enforced and violations of food advertising are promptly prevented.

Dietary supplements are becoming a popular product in everyday life. These are products used to supplement nutrition, support body functions, improve health or reduce the risk of disease. This product is not a substitute for medicine. Dietary supplements play an important role in supporting a healthy body, but cannot replace medicine. Consumers need to understand the nature of the product and should not believe in advertisements that exaggerate its effects.

People need to be alert

According to the representative of the Food Safety Department, currently, on the media, social networks; especially on social networking platforms such as Facebook, TikTok, Shopee..., there is widespread advertising of functional foods. On these platforms, TikTokers, KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), and Influencers often make promises about products such as: Helping to lose weight quickly, beautify the skin instantly, improve health...

In the role of product introducers, celebrities have made many consumers feel attracted and trust. Advertisements for functional foods and health protection foods with flowery introductions have made many consumers buy them for use, but the results are not as expected, and can even have negative effects on health.

According to the regulations of the Ministry of Health, functional foods or health protection foods only have the effect of supporting and supplementing nutrition but do not have the ability to cure diseases. However, many businesses take advantage of consumers' psychology of wanting to recover quickly to advertise falsely, even using celebrities to increase credibility.

Advertisements such as “complete cure”, “quick effect after just a few days”, “100% natural traditional medicine” with functional foods… are all signs of exaggerated advertising. Worryingly, not all of these advertisements are based on scientific basis or verified by authorities.

“In many cases, influential figures on social networks have “exaggerated” the effects of functional foods, misleading consumers about the true capabilities of the product. In reality, such results are difficult to achieve based on just one single product,” said a representative of the Food Safety Department.

The consequences of these exaggerated advertisements are not only disappointment when the product does not meet expectations, but also potential health risks.

Consumers may use dietary supplements without consulting a specialist, leading to side effects or other serious problems. Not to mention, many of these over-advertised products may be counterfeit, fake, or of unknown origin, putting users at even greater risk.

By believing in false advertisements, consumers may face many serious consequences such as losing money because these products are often sold at high prices but do not bring the expected results; patients miss the opportunity for proper treatment because they believe in functional foods, ignore the doctor's treatment regimen, leading to a more serious illness; not to mention, some products of unknown origin may contain banned substances, causing dangerous side effects...

The Food Safety Department also recommends that, in order to avoid being deceived by false advertisements, people when using functional foods need to pay attention to carefully researching product information such as whether the product has a circulation certificate from the authorities or not? It is necessary to understand the effects of functional foods to avoid believing in exaggerated advertisements; especially need to consult experts before using functional foods; choose to buy products from reputable sources, avoid buying floating products online, especially products of unknown origin, without full labels...

“To avoid falling into the trap of baseless advertisements, we need to become smart consumers. People should not be fooled by fancy advertisements or images of celebrities online. Always be wary of functional food advertisements on social networks; do not trust any promises from a TikTok video or a Facebook post…”, the representative of the Food Safety Department emphasized.

Ta Nguyen/Tin Tuc Newspaper