Artificial intelligence dominates World Press Association awards

(CLO) Projects related to artificial intelligence (AI) dominated the award ceremony of 12 Global Digital Media Awards of the World Association of Newspapers and News Publishers (WAN-IFRA), an award to honor outstanding innovations in the field of digital media.

The Power of AI in Modern Journalism

Austria's Russmedia won Best Use of AI in the Newsroom with its “Russmedia Meets AI” initiative, which improves newsroom efficiency and reader engagement through AI-powered CMS upgrades, automated image search, and tailored content strategies.

“By integrating AI, we aim to create a dynamic ecosystem where technology and human creativity work together,” said Stefan Sutterlüty, Head of News Portals at Russmedia. “AI’s ability to handle routine tasks allows our editors to spend more time on in-depth interviews and thorough research, creating compelling stories that truly put people at the center.”

Representatives of the winning organizations.

Similarly, India’s Newslaundry was awarded the Most Innovative Digital Product award. Newslaundry created a unique business model for journalism: an ad-free news app powered by community support. Thanks to innovative features like podcasts, AI, and disability support, Newslaundry has attracted over 50,000 paying subscribers, proving the success of this model even in a tough market like India.

“We realized that AI could help us automate many of the repetitive tasks, giving our reporters more time to focus on more creative and valuable work. Instead of using off-the-shelf AI tools, we developed bespoke solutions that fit the specific needs of our newsroom,” said Chitranshu Tewari, Chief Product and Revenue Officer.

India's Newslaundry has been awarded the Most Innovative Digital Product.

Taiwan’s United Daily News Group has had a resounding success with its Curate X program, winning Best Digital Subscription Product . By leveraging data to personalize content and target each audience, the program has helped grow subscribers by 280% and paid users by 180%.

Multi-platform presence

Ekstra Bladet, Denmark, won Best Use of AI in Revenue Strategy for increasing subscriptions by 35 percent through its Platform Intelligence in News (PIN) project. Using AI-powered tools to personalize, connect content, and automate news, the publisher achieved higher readership, click-through rates, and subscription growth.

In India, The Hindu won Best in Audience Engagement for its Made of Chennai campaign. Celebrating the city’s diversity and culture, the campaign combined interactive events and digital content to reach over 20 million people online and engage 200,000 offline, strengthening brand loyalty and fostering deeper community connections.

Bonnier News in Sweden won the Best Local Advertising award for its campaign with the Swedish Heart and Lung Foundation. By combining quality content with a direct donation feature, the campaign not only attracted a large audience but also achieved outstanding results in terms of revenue. A fivefold increase in page views and a 40% increase in reading time demonstrated the campaign’s success in capturing readers’ attention.

“The key to the campaign’s success was our constant testing and tweaking of strategies to suit our audience’s needs,” emphasized Patrik Hermansson, Native Lead, Bonnier News.

Reclaim Your Brain and won the Best Newsletter award.

The Guardian US set a new standard with its Reclaim Your Brain newsletter, which was awarded Best Newsletter . The newsletter attracted 90,000 subscribers in its first month and was viewed 5 million times globally, driving significant engagement.

“We want to create a community where people can share experiences and work together to find ways to reduce screen time. By providing useful information and tools, we hope to help people feel happier and more comfortable using their electronic devices. Our goal is to help people live a more balanced life, where they can enjoy both the online and offline worlds,” said Max Benwell, Editor of Audience Engagement.

Hong Kong's South China Morning Post won the Best Use of Video award for SCMP Films, which produces impactful long-form videos on social, political and environmental issues across Asia, reaching 40 million views by 2023.

Food For Mzansi, South Africa, won Best Podcast for Farmer's Inside Track, a vital farming resource with over 400 episodes and a growing membership of 53,000.

Excellence in personalization and storytelling

Norway’s Amedia won Best News Site for its ALT service, which offers personalized news curation from over 100 titles. With 60,000 weekly users and 400,000 total subscribers, ALT’s success is based on user feedback and data insights, driving 100 new signups and 30 conversions per week.

Norway's Amedia won Best News Website for its ALT service.

Reuters won Best Data Visualization for its powerful graphic on the fentanyl trade, which used 10 years of data to highlight the scale of the crisis.

Agence France-Presse (AFP) won the Best Fact-Checking Project award for its series “How to Check Facts Online,” which teaches viewers effective fact-checking techniques through short, engaging videos.

Hoang Anh (according to WAN-IFRA)

Source: https://www.congluan.vn/tri-tue-nhan-tao-thong-tri-cac-giai-thuong-cua-hiep-hoi-bao-chi-the-gioi-post329714.html