Vietnam's top goalkeeper Dang Van Lam was chosen by LPBank as its brand ambassador.

Việt NamViệt Nam21/08/2024

On August 21, 2024, at the Head Office, Loc Phat Bank Vietnam (LPBank) and goalkeeper Dang Van Lam officially signed a Brand Ambassador contract, affirming that the 2023 Vietnam Bronze Ball was selected by LPBank in its brand promotion activities to the public. Accordingly, goalkeeper Dang Van Lam was selected by Loc Phat Bank Vietnam (LPBank) as Brand Ambassador in 2024 - 2025, accompanying LPBank in brand promotion activities to customers and partners, in order to enhance the image and position of one of the leading financial institutions in Vietnam .

Representing LPBank, Mr. Vu Quoc Khanh - Permanent Deputy General Director and goalkeeper Dang Van Lam signed the Brand Ambassador contract under the witness of the Board of Directors of Loc Phat Bank Vietnam.

The selection of goalkeeper Dang Van Lam as Brand Ambassador continues to affirm LPBank's strategy of building a distinct brand, aiming for closeness, prestige and trust with customers. According to LPBank, talent, acumen, creativity and the spirit of being ready to accept and strongly overcome all challenges are valuable qualities of the number 1 goalkeeper of the Vietnam National Team. This is in line with LPBank's core values ​​in the orientation of sustainable development, prudence and comprehensive efficiency. The plus point that helped goalkeeper Dang Van Lam "catch the eye" to become LPBank's Brand Ambassador is the marks in his professional playing career, devoted to the victory of his teammates. After more than 13 years of dedication to Vietnamese football, Dang Van Lam won the Bronze Ball 2023 title, always maintaining a beautiful image and good performance in the colors of the National Team and clubs. This is an advantage that helps the “Goalkeeper” of Vietnamese football gain the trust of LPBank, winning the affection and support of fans. In his new position, Dang Van Lam is expected to be an active “bridge” to help LPBank build trust and affection from customers and partners.

Mr. Le Minh Tam - Permanent Vice Chairman of LPBank's Board of Directors presented a souvenir shirt to the 2023 Bronze Ball Winner Dang Van Lam - Brand Ambassador of Loc Phat Bank Vietnam.

For Dang Van Lam, being selected by LPBank as Brand Ambassador is a proud new milestone in his career. Sharing about his new role, Dang Van Lam expressed: "I feel very honored and happy to be trusted and chosen by the Board of Directors of Loc Phat Bank Vietnam as the Brand Ambassador. This is the motivation for me to continue to strive to compete at my best, bring pride to Vietnamese football and preserve a beautiful image in the eyes of fans. I will try to fulfill the role of a brand ambassador, together with LPBank to bring customers and people quality financial products and services, increase benefits, and lead to a more prosperous life." Previously, LPBank also signed a Brand Ambassador contract with player Nguyen Hoang Duc, a 26-year-old young talent of Vietnamese football who won the Golden Ball award twice in 2021 and 2023 and won the V.League championship once. Choosing excellent and talented players as Brand Ambassadors is a new step that makes a difference in strategy. “Strong growth - Comprehensive efficiency” of LPBank. This is also a testament to LPBank's long-term commitment to football in particular and sports in general, in line with the motto “Incorporating social responsibility into business” - a consistent orientation throughout the Bank's development process.

Mr. Bui Thai Ha - Vice Chairman of LPBank's Board of Directors presents flowers to the 2023 Bronze Ball Winner Dang Van Lam - Brand Ambassador of Loc Phat Bank Vietnam

LPBank is known as one of the joint stock banks with strong growth in recent years. In addition to the advantage of a network of more than 1,200 transaction points, covering 63 provinces and cities nationwide, LPBank's products and services are being developed and diversified. Credit programs with flexible loan policies and attractive interest rates to meet the production and business needs of enterprises are assessed to closely follow actual needs, contributing to sustainable economic development according to the direction of the Government and the State Bank.

On July 15, 2024, LPBank officially changed its name to Loc Phat Bank Vietnam. The name change marks the beginning of a new development phase of LPBank with a new business strategy, aiming at new values ​​for customers, partners and shareholders. With the motto "customer-centric", LPBank is committed to continuing its journey with the mission of bringing the best quality products and services to people across the country. In the journey of more than 16 years of development, LPBank has affirmed its reputation and position as one of the 14 most important Vietnamese banks in the system, Top 500 banks with the highest brand value globally in 2024, Best place to work in Asia in 2024, Excellent enterprise in Asia... along with many prestigious domestic and international awards.

K.Oanh


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