(Dan Tri) - Jang Won Young will become MALTO's brand ambassador in Vietnam, accompanying the brand in the "Shake It Off" campaign with many exciting activities in Vietnam in 2025.
Similarities between MALTO and Jang Won Young in terms of life values and positive spirit
Jang Won Young is devoting a lot of effort to spreading the energy and spirit of "Lucky Vicky - aiming for optimistic thoughts regardless of difficult circumstances" to young people around the world in general and Korea in particular.
In Vietnam, MALTO - a brand dedicated to Vietnamese teenagers of Lof International Dairy Products Joint Stock Company - one of the leading F&B groups in Vietnam, also strives to make MALTO an inspirational companion, providing motivation and spreading positive values to help young people overcome challenges.
The combination of MALTO and Jang Won Young promises to bring many explosions in the near future (Photo: MALTO).
The meeting between Jang Won Young and the MALTO brand is in the desire to bring young people positive energy to explore and develop themselves. In this collaboration, Jang Won Young and MALTO bring to Vietnamese users a campaign that is expected to become a new lifestyle trend for young people, the campaign called "Shake It Off".
Inspired by the act of shaking MALTO before enjoying it, the brand's "Shake It Off" campaign helps young consumers shake off their worries and challenges. "Shake It Off" is a powerful message that even when things don't go as planned, young people can still choose to move forward with a positive attitude.
MALTO launches new product series with impressive identity (Photo: MALTO).
With the spirit of appreciating every experience and emotion, big or small, successful or unsuccessful, all are part of the journey of growing up, MALTO hopes that young people can live fully with every emotion, to be themselves, to always find positivity in every situation.
"Jang Won Young is known for her Lucky Vicky spirit - always aiming for optimistic thoughts regardless of difficult circumstances and challenges. From the similarity in life values and positive spirit, MALTO believes in and chooses Jang Won Young - a famous idol with an inspiring lifestyle for young people as the brand ambassador in Vietnam.
We hope this collaboration will create a widespread influence in both Vietnam and Korea," said Mr. Bui Hoang Sang, General Director of Lof International Dairy Joint Stock Company, about the collaboration with Jang Won Young.
Mr. Bui Hoang Sang, General Director of Lof International Dairy Joint Stock Company, spoke at the ceremony to announce the new product and brand ambassador Jang Won Young (Photo: MALTO).
"Having debuted as a teenager, I understand the invisible pressures and expectations from social prejudices placed on young people. Therefore, I always strive to spread bright images and messages, becoming a companion to fans as well as teenagers.
This is also the common point between me and MALTO - an F&B brand that always targets young Vietnamese people. I always feel the enthusiasm and energy of Vietnamese fans, so I want to join MALTO to get as close to fans in Vietnam as possible", Jang Won Young shared about becoming MALTO's brand ambassador in Vietnam.
Optimism and always transmitting positive energy is the connection point between Jang Won Young and MALTO (Photo: MALTO).
MALTO introduces new identity with a range of innovative and diverse products
In addition to the "Shake It Off" campaign in collaboration with brand ambassador Jang Won Young, MALTO also launched a series of unique products exclusively for young people with impressive designs, promising to be well received by users.
Sparkling Yogurt is a carbonated yogurt product containing 5 billion beneficial Postbiotic Lactobacillus, refreshing and beneficial for digestion. Jelly Shake fruit juice contains natural fruit juice and chewy jelly. Barley milk drink with mint chocolate jelly Jelly Shake, adds energy to users. Grape-flavored naturally fermented yogurt drink with Jelly Shake jelly.
The complete set of new breakthrough products from MALTO is introduced to consumers for the first time (Photo: MALTO).
With a new identity, creative and diverse products, and the companionship of famous Korean star - Jang Won Young, MALTO marks a step forward. In the near future, MALTO will continue to bring more explosive products suitable for Vietnamese youth.
See more information about MALTO at https://www.facebook.com/MALTOVIETNAM/
Source: https://dantri.com.vn/doi-song/malto-cong-bo-jang-won-young-ive-lam-dai-su-thuong-hieu-20250306105121907.htm
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